We love enthusiastic Amazon reviewers to steer us in the right direction with purchases, from which external iPhone charger to buy to whether the $60 lamp we're eyeing actually looks good in person. The Amazon community is filled with shoppers ready to write in-depth reviews about every purchase—and it's a gold mine for knowing exactly what to add to our carts on any given topic, from pasta makers to midcentury dining chairs.
So when we discovered Amazon's best-selling skincare section, we had to investigate. Naturally, there was a couple of obvious hero products, but we were surprised to find a ton of under-the-radar affordable brands with thousands of positive reviews—including an Indian healing clay mask with over 17,200 reviews! Ready to discover a treasure trove of new beauty faves? Here are the best Amazon skincare products—according to enthusiastic reviewers.
This potent vitamin C serum is the top seller in the skincare category on Amazon—and it's only $20! It has over 9600 reviews and a rating of 4.3/5 stars.
Glowing Review: "I bought this product about a month ago and I use it at least once a day, sometimes twice. I started noticing a difference in my skin within a week! For the record, I have terrible skin. It's red, blotchy, uneven, and on top of that, I would get terrible breakouts. It helped reduce the redness of my breakouts within a few days of using it, and I'm convinced that it has also helped prevent more breakouts. This past month I've only had about two bad pimples (which is great for me since I used to get a new pimple every couple of days), but other than that my face has been doing great!"
Amazon's second best-selling skincare product claims to be the "world's most powerful facial," with pore-cleaning properties that help to reduce acne and blemishes. The directions recommend using it in combination with apple cider vinegar. It has over 17,800 reviews and a 4.4/5 stars rating.
Glowing Review: "As a skincare expert, I recommend this mask more than brands I work for because I believe and trust this product. It is literally my saving grace. The only thing I advise anyone that's using this is don't just use apple cider vinegar, use equal ratios of water and ACV. ACV is an acid, and it will destroy your lipid layer over time, so make sure you are diluting this mixture. I know on the directions it says one or the other, and that is why I am mentioning it here."
This anti-aging moisturizer is seventh on Amazon's best-selling skincare list. It has over 3200 reviews and a 4.3/5 star rating. With active retinol as its main ingredient, it claims to fight the signs of aging such as wrinkles, fine lines, uneven skin tone, and spots.
Glowing Review: "This is the first time I have purchased a cosmetic product solely based on previous reviews. I have sensitive skin so have never tried a retinoid product before. I have nice-enough skin, but I’m 45 and have a few sunspots. I have been amazed at the change in my complexion. After a week of twice-a-day use, it looked brighter, more even in tone, almost younger. I have had no dryness, and have even started using it around my eyes with no dryness. Great product!"
Coming in at number 10 on Amazon's best-selling list, Elta MD's UV Clear broad-spectrum facial sunscreen has over 3000 reviews and a 4.4/5 star rating. Its oil-free formulation helps calm and protect sensitive skin types prone to breakouts, rosacea, and discoloration and promote the appearance of healthy-looking skin. Just be careful that you purchase it from the original verified seller, as reviews warn some fake products are also circulating.
Glowing review: "I found this gem on the Environmental Working Group (EWG) website. Do you know how hard it is to find a skin product that is safe from dangerous chemicals, gentle on sensitive skin, and that despite all this-still works effectively? It's even harder to find a higher SPF sunblock that meets these criteria. Well, Elta MD has not only delivered on these promises: It offers all this in a formula that looks so natural that it doesn't leave you looking like a ghost or mime. It also applies smoothly to work well under makeup. On top of this, it does not clog my acne-prone pores or dry out my face. It even comes in a tinted version and is made in the USA. What more do you want? This is my sun protection product for life."
Number 15 on Amazon's best-selling list has over 2900 customer reviews and a 3.9/5 star rating. The product comes with 24 patches that claim to treat breakouts by protecting the spot from bacteria and infection. It "sticks to the skin and absorbs gunk from whiteheads and popped zits, helping the acne flatten and reduce inflammation." It was also a winner of the Teen Vogue 2017 Acne Award.
Glowing Review: "These pimple patches are a life saver! These will only work on whitehead pimples as these patches essentially collect the pus and drain the pimple. This will leave you with redness around the pimple, but you will no longer have a visible white head pimple. I usually wash my face with a cleanser to make sure my skin is free of any dirt or bacteria. Washing and patting dry your face will also ensure your face is dry and stripped of oils, which will allow the patch to stick better to your skin. Once the patch is on I continue with my normal skincare routine, which is applying toner and moisturizer. It is best to use the patch at night as the longer you keep it on, the more effective it will be. These patches have definitely come in handy when I needed to get rid of huge whitehead pimples the day before a big event!
This rose petal toner comes in at spot 20 on Amazon's best seller list. It has a whopping 10,000 reviews and a 4.5/5 star rating, one of the highest in the list. As with other products on this list, reviews recommend making sure you are buying from the original seller to avoid fakes.
Glowing Review: "This stuff is amazing. I was looking for the perfect toner for sensitive combination and oily skin prone to acne and friends, here it is. Since I started to use this product two weeks ago, I have seen my pores drastically get smaller (basically disappear) as this toner has cleared out my skin. I’ve been using it every morning and every night and I can’t say enough about this product. I’ve tried toners from Lush and Peter Thomas Roth and this has worked so much better, not to mention it's affordable. Highly recommend!"
Most people who have had issues with stretch marks recommend this product, which is probably why it comes in at 37 on Amazon's best seller list, has over 5000 reviews, and a 4.1/5 star rating. It claims to reduce the appearance of wrinkles, dryness, stretch marks, hyperpigmentation, and uneven texture.
Glowing Review: "I swear by this product. Very effective on discolored skin due to scarring. I had shingles on my face brought about by stress because we were moving. It ravaged the lower right side of my face, and I was pretty sure it was going to leave hideous scarring. I bought this and started applying it when I started scabbing and still haven't stopped using it til now. I had my shingles in April, and it's August now. It works."
This all-natural face cream takes the 74 place on Amazon's best seller list and has over 3200 reviews and a 4.3/5 star rating. This organic, anti-aging facial moisturizer claims to hydrate and soften delicate skin with rose distillate, aloe vera, vitamins C and E, orange extract, and other essential oils and antioxidants.
Glowing Review: "When I ordered this product, I was during a mid-eczema outbreak, with dry, itchy, painful, red patches around my nose and face, and overall bad skin. By day two of using the cream, my face was already better. By the next week, my face looked completely better! I am blown away and in love with this product. I use it morning and night and I still wear makeup every day. It doesn't stop this cream from doing its magic! Order it, you won't be disappointed."
At 83, this Cosmedia pure hyaluronic acid serum has over 6600 reviews and a 4.2/5 star rating. The serum is formulated to improve skin texture and brightness with intense moisture and balance and diminish the appearance of wrinkles and fine lines.
Glowing Review: "This product goes on easy and goes straight in—no residue feeling. It makes my skin feel and look firmer. I am outside a lot and my skin is exposed to the elements often. This is the best product I have used for balancing out my combination skin. I find it helps control my oily patches and smoothes my dry spots. This is so much better than any cream or gel product I have ever used. It does not have a smell either, which is nice. I'm 44 and have not had any treatments or procedures on my face (and people think I have), so if that isn't a testament to this product, I don't know what is."
This Neutrogena water gel is 93 on Amazon's skincare best seller list and has over 1300 reviews and a 4.4/5 star rating. The gel formula provides rapid hydration to the skin, while the hyaluronic acid acts as a sponge for dry skin cells.
Glowing Review: "I got a sample of this moisturizer from my dermatologist and I love it. I looked for the best price to buy a bottle and Amazon beat out CVS and the other drug stores. I have bought two so far. It makes my skin feel soft all day and gives it a nicer look. I wipe the extra on the backs of my hands and I can see they look less wrinkled and softer now."
Next up: the only anti-aging skincare worth buying, says a beauty editor.
Ed. note: Reviews have been edited.