We Did a Blind Taste Test With Target Wine—Here's Our Honest, Unfiltered Review

Those who don't have a thorough knowledge of wine often associate price with quality—but does great wine have to be expensive? According to Target, the answer is no. While you might associate the retail giant with home décor and household basics, it has been quietly growing its alcohol offerings. In fact, wine was the fastest-growing division in the food and beverage division in 2017.

Target's in-house wine label, California Roots, aims to make quality wine that's affordable, too. Crafted from "premium grapes grown under the warm California sun," the wines are priced at just $5. The collection includes rosé, pinot grigio, chardonnay, and Moscato, and while it's not available online, Target claims it's stocked in over 80% of stores. The real question: Can $5 wine actually taste good? We did a blind taste test to find out.