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It’s amazing how the smallest touches can make even the most mundane task feel a little extra special. In this case, we're talking about luxury towels—the best of which can instantly upgrade your grooming routine. Hopping out of the shower and drying off with a plush, ultra-luxe towel can feel like an experience at the spa...even if you only had five minutes to spare because you’re running late for work.
While budget towels certainly aren't hard to come by, quality linens are a smart purchase, as they'll last you long after the budget brands have turned to rags. Whether you’re looking to stock your entire linen closet or choose a self-care set that’s just for you, we’ve done some digging and come up with a handful of luxe options to consider now.
Here, the best luxury towels.
Best Overall: Brooklinen Super-Plush Towels
Size: 30 x 58 inches | Material: Turkish cotton | Density: 830 GSM
If stepping out of the shower and wrapping yourself in blanket-like softness is your idea of everyday indulgence, Brooklinen’s Super-Plush towels are for you. The Brooklyn-based brand calls its cushy weave “ridiculously soft and luxurious,” and each piece is made with Turkish cotton that maintains its texture wash after wash.
Brooklinen's towels are available in six neutral hues—white, cream, smoke, graphite, marled black, and marled graphite—as well as a limited edition marled navy and poppy. The Super-Plush collection is also OEKO-TEX certified, so you don't have to worry about irritating your skin if you have a tendency to hang out in your towel for an hour (or more—we don't judge) post-shower. Super-Plush hand towels and washcloths are available too, and you can mix and match colors—and score a bath mat—by grabbing one of the brand's Move-In Bundles (view on Brooklinen).
Best Budget: Hudson Park Collection Luxe Bath Towel
Size: 30 x 56 inches | Material: Turkish cotton | Density: Not listed
In search of irresistibly soft Turkish towels that can easily be found at your favorite department store? Look no further. The Hudson Park Collection—sold exclusively at Bloomingdale's—has a minimalist aesthetic but is available in more than a dozen different shades. From deep aquamarine and pastel powder pink to neutral faves like white and gray, you’ll have no issue finding the right color for your space.
The Hudson Park Collection consists of bath sheets, bath towels, hand towels, washcloths, and bath mats—each which are made from 100 percent Turkish cotton which renders them ultra soft and super absorbent. Bonus: They’re often eligible for Bloomingdale's discounts and Loyallist point-earning perks.
Best Terry Cotton: SFERRA Sarma Towel
Size: 30 x 60 inches | Material: Turkish cotton | Density: 650 GSM
The SFERRA Sarma towel has your name on it—literally. With these towels, you'll have the option to include a satin-stitched monogram that'll add an extra touch of luxury to these gorgeous towels.
Made of 100 percent Combed Turkish cotton and crafted with low-twist yarns for an additional layer of softness, you'll be as cozy and relaxed post-bath as you were in it.
Best Turkish: Parachute Fouta Stripe Towels
Size: 30 x 56 inches | Material: Turkish cotton | Density: 450 GSM
Whoever said towels had to be thick and plush probably never met Parachute's Fouta Stripe Towels. The Mediterranean-inspired towels are made of 100 percent long-staple Turkish cotton and have a flat weave front and terry back that make for a durable and cozy towel.
The towels feature a minimal lined design and are available in three colors—cream, clay, and coal—each of which will double as décor in your bathroom when they're not in use. You can purchase the towels in a six-piece set, but they're also sold individually in different sizes if you only need a few pieces.
Best Waffle: Onsen Bath Towel
Size: 31 x 57 inches | Material: Supima cotton | Density: Not listed
Thanks to Onsen, gone are the days of drenched towels hanging in the bathroom for days. Made with a waffle weave pattern that's super lightweight—seriously, you can hold it up to your window and see light through it—the cotton towels will quickly soak up water post-shower and dry just as fast, so it'll be good as new the next day.
Available in seven colors, the towels are said to get better over time, too, so they'll be a worthy investment for years to come.
Best Linen: Linoto Linen Spa Towel
Size: 36 x 66 inches | Material: Linen | Density: Not listed
Few fabrics are as luxurious as linen and while it may not be your go-to option when it comes to towels, hear us out—Linoto's Linen Spa Towel is a great option.
Made of 100 percent Belgian linen, the heavyweight towel measures 36-inches X 66-inches and features a gorgeous basket weave design. The absorbent, fast-drying towel even features hanger loops, so you won't have to worry about it ending up on the floor between uses. The towel is available in five colors—ecru, white, oyster, graphite, and navy—and can even double as luxe beach towel, too.
Best Bamboo: Ettitude Waffle Towel
Size: 28 x 55 inches | Material: Bamboo fiber | Density: Not listed
For a true spa pampering experience, look no further than Ettitude's Waffle Towels. The 100 percent bamboo towels are good for both your hair and skin, so you'll get a full beauty treatment from head-to-toe.
Ettitude's Waffle Towels are available in four sizes—bath sheet, bath towel, hand towel, and fash washer—each of which has a light weave design that offers gentle exfoliation with each use. The towels are available in two neutral colors—natural and slate—and are moisture-wicking too, thanks to its honeycomb design. They even feature hook loops so you can hang them easily between uses.
Best Plush: Frette Triplo Bourdon Bath Towel
Size: 27 x 55 inches | Material: 100% cotton | Density: Not listed
As a top choice for some of the world's leading luxury hotels, it's safe to say Frette knows a thing or two about towels. And the Triplo Bourdon Bath Towel is proof of just that.
The 100 percent cotton towel has a triple-line embroidery design that's finished with a cotton sateen border that'll sit pretty on your towel rack between uses. What's more is you can also get a coordinating bath sheet, hand towel, and washcloth for a full set that'll tie together the whole space.
Best Lightweight: Bolé Road Textiles Omo Bath Set
Size: 36 x 72 inches | Material: Ethiopian cotton | Density: Not listed
If luxe and lightweight is your towel preference, check out options from Bolé Road Textiles. The Brooklyn-based home design studio—from Ethiopian-American interior designer Hana Getachew—offers an array of handwoven bath accessories in bold and neutral hues. Since all of Bolé Road's textiles are handwoven in Ethiopia, purchases help support independent artisans.
For a complete bathroom upgrade, look to the Omo Bath Set in striped shades of azure or cerise. The collection is available in a few different options, so you can choose a starter set or a complete set with two hand towels, two bath sheets, a shower curtain, and a bath mat. Each piece is made from 100 percent ultra-soft Ethiopian cotton.
Best Monogrammed: Weezie Piped Edge Bath Towel
Size: 29 x 58 inches | Material: Long-staple cotton | Density: Not listed
If your style is more minimal you'll love this piped edge design by Weezie. The white, cotton towel is available in nine piping colors that'll easily pair with any other decorative pieces you already own. The best part? You can even personalize the towels with a custom monogram design for an additional fee.
Best Organic: Coyuchi Cloud Loom™ Organic Towels
Size: 27 x 54 inches | Material: Organic cotton | Density: 685 GSM
For a cozy, cloud-like experience, look no further than these organic towels by Coyuchi. The 100 percent organic cotton towels are soft and thick and will keep you cozy while you unwind.
The Cloud Loom Organic Towels are available in seven colors and five sizes, as well as a four-piece and six-piece set. Regardless of which you choose, you'll get absorbent, quick-drying towels that'll stay full and fluffy even after many uses.
Best Quick Dry: Pottery Barn Hydrocotton Organic Quick-Dry Bath Towel
Size: 28 x 55 inches | Material: Organic cotton | Density: 550 GSM
With these Pottery Barn towels, you can get a classic look with a luxe spin. Made with an advanced weaving process, the towels are said to be up to 10 times more absorbent than other cotton terry towels out there and quick-drying, too, so you'll never have to worry about it still being wet the next day.
The towels are available in 16 colors and three additional sizes—hand towel, washcloth, and bath sheet—so you can create your own set to fit your needs.
Best Oversized: Frontgate Resort Cotton Bath Towels
Size: 30 x 58 inches | Material: Long-staple Turkish cotton | Density: 700 GSM
If you've ever stayed in a fancy hotel and taken advantage of a deep-soak tub followed by a plush towel embrace, you've probably—at least once or twice—longed for the same experience at home. Now, you can recreate that level of pampering with Frontgate's Resort Cotton Bath Towels.
The luxe linens are designed to outperform even those found at five-star hotels and spas. The towels are made with 700 GSM Turkish cotton, which is to say they're ultra thick and absorbent. Plus, you have nearly two dozen colors to choose from as well as the option to monogram. Grab some matching bath sheets, hand towels, washcloths, and a bath mat and your bathroom will become a personal retreat.
Best Decorative: Serena & Lily Healdsburg Bath Collection
Size: 30 x 56 inches | Material: Turkish cotton | Density: 550 GSM
If you're looking for luxury towels with a bit of spunk, Serena & Lily's Healdsburg Bath Collection will be your bathroom’s new BFF. Thanks to chic details like woven striped borders and knotted tassels, you’d be hard-pressed to find a prettier option. In addition to towels, you can snag matching washcloths, hand towels, or full sets in classic white, sand pink, or sky hues which will keep your space looking elegant and fresh.
But let’s not forget, these towels are just as much about function, too. The pieces in this collection are made with soft, absorbent Turkish cotton and are OEKO-TEX certified so you can feel good about these linens in more ways than one.
Best Whipstitched: Matouk Whipstitch
Size: 14 x 21 inches | Material: Long-staple cotton | Density: 625 GSM
Add some personal flair to your bathroom with these customizable towels from Matouk. The towels are OEKO-TEX certified, made from plush Cairo long-staple cotton terry, and feature bold whipstitching along the edge. They come in 10 different towel and thread color combinations, but the most exciting part is that you can choose to add your initials.
Choose from over 12 different monogram fonts as well as the stitching color, and your bath linens will be embroidered to your taste. Once you've upped the elegance factor in your own bathroom, you can also turn your attention to the fact that they make thoughtful and practical housewarming, wedding, and anniversary gifts, too.
Best Set: Four Seasons Bath Towel Set
Size: 30 x 60 inches | Material: Combed low twist cotton | Density: Not listed
If anyone knows luxury, it's Four Seasons. And whether or not you have any upcoming travel plans to one of their hotels, you can still bring a little piece of it to your home with this six-piece bath towel set.
The set, which is available in six colors, includes two bath towels, two hand towels, and two washcloths so you have all the essentials. Plus, the cotton towels have a simple design so they'll sit pretty in any bathroom.
Overall, we recommend Brooklinen Super-Plush Towels (view at Brooklinen) for their soft and luxurious feel, as well as wide their assortment of colors. For a budget-friendly option, consider the Hudson Park Collection Luxe Turkish Towel (view at Bloomingdale's), which is available in 15 colors and a variety of sizes.
What to Look For in a Luxury Towel
The word luxury is often associated with expensive items but when it comes to towels, that doesn't have to be the case. The price of a towel usually depends on a few factors, namely the size and brand, but you can expect to pay around $50-$60, more or less, for a standard luxury bath towel. If you need all new towels, consider purchasing a set—you'll most likely end up saving when you purchase a bundle.
Between types of cotton, colors, textile textures, and more, there are tons of different styles out there to choose from. Before choosing a towel, it's worth noting if there are any elements you prefer—from moisture-wicking technology to monogrammed designs. “Consider more design-forward options such as waffle weave towels to give your space a beautiful textured look,” says Rutgers.
It may seem like a no-brainer, but towels come in a variety of sizes to choose from. In addition to the standard sizes—washcloth, hand towel, bath towel, and bath sheet—some towels even come in oversized designs that are more versatile. Just keep in mind that bigger towels require additional storage space.
Towels are measured in grams per square meter (GSM), which indicates a towel’s density. Towels below 400 GSM are lightweight, meaning they’re pretty thin and quick-drying, which is not always the most luxurious experience. If you want an extra-plush luxury towel, opt for the 600–900 GSM range, though you should expect them to take a while to dry. Anything in between is perfectly servicable for daily use, offering a solid compromise on plushness and drying times.
How many towels do you need?
This number fluctuates depending on how many people live in your household, how often you entertain overnight guests, how many bathrooms you have in your house, and what your storage situation is. In general, however, a good rule is to have at least two towels per person living in your home at the bare minimum, plus at least two more for guests. This ensures that there’s always a clean towel at the ready if the other one is in the laundry! But if you have multiple full bathrooms—powder rooms don’t count—there should always be towels in each, which could raise your total towel count to more than two per person.
How should you care for towels?
Wash your towels regularly, as they can get pretty gross pretty quickly; not only do they come into contact with body oils regularly, but also they’re a moist environment where microorganisms thrive. “Towels should be washed after every three uses,” says Jonathon Reckles of CD One Price Cleaners, a Chicago-area laundry and dry cleaning company. “Wash them on the hottest setting possible, separate from other clothes and garments.” But beware of fabric softeners and dryer sheets, as they can leave a grimy residue that will build up over time and decrease your towels’ absorbency.
How can you keep towels soft?
One quick tip is to tumble dry on low rather than on high—being gentle with your towels will extend their plushness. To help fluff up your towels, consider giving them a deep clean every month or so. “Wash them over two cycles: The first cycle with hot water and a cup of white vinegar, and the second cycle with hot water and a cup of baking soda,” says Reckles. Complete these two cycles back-to-back, without drying. White vinegar and baking soda are a natural fabric softener that will help remove any odors and residues, keeping your towels soft and absorbent.
Why Trust MyDomaine
For this roundup, Karen evaluated dozens of luxury towels, looking into their materials, densities, textures, and customizability. She reviewed both customer feedback, editors’ input, and product testers’ reports. Her selections incorporated a range of styles to appeal to all different tastes, but each promises a luxury experience, whether that’s extra plushness, super absorption rates, or beautiful detailing.