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It’s amazing how small touches can make even the most mundane task feel a little extra special. In this case, we're talking about luxury towels—the best of which can instantly upgrade your grooming routine. Hopping out of the shower and drying off with a plush, ultra-luxe towel can feel like an experience at the spa...even if you only had five minutes to spare because you’re running late for work!
While budget towels certainly aren't hard to come by, quality linens are a practical purchase as they're soft, absorbent, quick-drying, and—ultimately—will last you long after the budget brands have turned to rags. Whether you’re looking to stock your entire linen closet or choose a self-care set that’s just for you, we’ve done some digging and come up with a handful of luxe options to consider now.
Parachute Spa Towels
With Parachute’s Spa Towels, it’s all in the name. This collection offers the best of both worlds: the towels are soft, fluffy, and lightweight, but at the same time, they're durable, absorbent, and quick to dry, too. This should really be no surprise as Parachute's towels are made from a combination of long-staple cotton and linen—two high-quality materials touted for their texture and absorbency.
These Turkish-made linens aren’t just practical, though—they're also stylish. Trendy eyelash fringe adds a bit of flair to an otherwise minimalist design. The towels are also a feel-good purchase as they're OEKO-TEX certified, meaning they’re free from toxic substances, which is a win for you and the environment. Choose from bath towels, bath sheets, washcloths, and hand towels or pick up all the essentials in a six-piece set.
Brooklinen Super-Plush Towels
If stepping out of the shower and wrapping yourself in blanket-like softness is your idea of everyday indulgence, Brooklinen’s Super-Plush towels are for you. The Brooklyn-based brand calls its cushy weave “ridiculously soft and luxurious,” and each piece is made with Turkish cotton that maintains its texture wash after wash.
Brooklinen's towels are available in six neutral hues including white, cream, smoke, graphite, marled black, and marled graphite. The Super-Plush collection is also OEKO-TEX certified, so you don't have to worry about irritating your skin if you have a tendency to hang out in your towel for an hour (or more—we don't judge) post-shower. Super-Plush hand towels and washcloths are available too, and you can mix and match colors—and score a bath mat—by grabbing one of the brand's Move-In Bundles (view on Brooklinen).
Bolé Road Textiles Omo Bath Set
If luxe and lightweight is your towel preference, check out options from Bolé Road Textiles. The Brooklyn-based home design studio—from Ethiopian-American interior designer Hana Getachew—offers an array of handwoven bath accessories in bold and neutral hues. Since all of Bolé Road's textiles are handwoven in Ethiopia, purchases help support independent artisans.
For a complete bathroom upgrade, look to the Omo Bath Set in striped shades of azure or cerise. The collection is available in a few different options, so you can choose a starter set or a complete set with two hand towels, two bath sheets, a shower curtain, and a bath mat. Each piece is made from 100 percent ultra-soft Ethiopian cotton.
Snowe Honeycomb Bath Towel
The unique weave of Snowe’s Honeycomb Bath Towel isn’t just fun to look at and feel—it promotes better absorbency, too. Made in Italy with 100 percent long-staple cotton, it’s specially washed to create a comfortable, almost worn-in (in a good way) texture. Although the towels are airy and lightweight, they're far from thin, plus they hold in extra moisture which means you dry off in record time.
Available in essential white, charcoal grey, and slate blue, these OEKO-TEX-certified towels are bathroom basics that are anything but, well, basic. While they're sold individually, we'd buy at least two—one for your bod and one for your hair. Of course, once you become totally obsessed, you'll likely want to invest in the brand's Honeycomb Bathrobe, too (view on Snowe).
Serena & Lily Healdsburg Bath Collection
If you're looking for luxury towels with a bit of spunk, Serena & Lily's Healdsburg Bath Collection will be your bathroom’s new BFF. Thanks to chic details like woven striped borders and knotted tassels, you’d be hard-pressed to find a prettier option. In addition to towels, you can snag matching washcloths, hand towels, or full sets in classic white, sand pink, or sky hues which will keep your space looking elegant and fresh.
But let’s not forget, these towels are just as much about function, too. The pieces in this collection are made with soft, absorbent Turkish cotton and are OEKO-TEX certified so you can feel good about these linens in more ways than one.
Hudson Park Collection Luxe Turkish Towel
In search of irresistibly soft Turkish towels that can easily be found at your favorite department store? Look no further. The Hudson Park Collection—sold exclusively at Bloomingdale's—has a minimalist aesthetic but is available in more than a dozen different shades. From deep aquamarine and pastel powder pink to neutral faves like white and gray, you’ll have no issue finding the right color for your space.
The Hudson Park Collection consists of bath sheets, bath towels, hand towels, washcloths, and bath mats—each which are made from 100 percent Turkish cotton which renders them ultra soft and super absorbent. Bonus: They’re often eligible for Bloomingdale's discounts and Loyallist point-earning perks.
Add some personal flair to your bathroom with these customizable towels from Matouk. The towels are OEKO-TEX certified, made from plush Cairo long-staple cotton terry, and feature bold whipstitching along the edge. They come in 10 different towel and thread color combinations, but the most exciting part is that you can choose to add your initials.
Choose from over 12 different monogram fonts as well as the stitching color, and your bath linens will be embroidered to your taste. Once you've upped the elegance factor in your own bathroom, you can also turn your attention to the fact that they make thoughtful and practical housewarming, wedding, and anniversary gifts, too.
Uchino Waffle Twist Cotton Towel Collection
Uchino is based in Tokyo, Japan, but the company’s reputation for quality towels has made its way to the United States. Available at premium department stores including Nordstrom, Macy’s, and Bloomingdale’s, the brand is known best for its line of waffle-textured linens which are wonderfully lightweight and superbly absorbent.
Uchino's bath towels, hand towels, and washcloths care made from pure cotton and come in a handful of subtle shades. The brand adheres to strict quality standards throughout the manufacturing process and they're OEKO-TEX certified, of course. The towels are also guaranteed to retain color and refrain from shedding even wash after wash.
Frette Ornate Medallion Embroidered Bath Towels
Frette is a leading name in home luxury, and there’s a reason why: The brand has been crafting premium linens since 1860. Born in France and based in Italy (where the products are manufactured), the company doesn’t skimp when it comes to opulent touches. Frette's Ornate Medallion Embroidered Towels are made with sumptuously soft cotton and adding to their elegance is a subtle scroll-like pattern that’s evocative of their European roots.
Each Frette piece is sold separately, and (we admit) these linens are especially pricey. That said, if you’re looking for an investment-worthy option that'll really turn your daily shower or soak into a spa-like experience, these over-the-top towels will do the trick.
Simply Vera Vera Wang 6-Piece Turkish Cotton Bath Towel Set
For those who value quality and affordability, Vera Wang's Simply Vera Turkish Cotton Bath Towel Set strikes a nice balance between the two. Each set will get you started with two bath towels, two hand towels, and two washcloths, and they come in an array of rich colors like violet, brick red, and spice (AKA burnt orange). Despite the selection of bold hues, they’re also OEKO-TEX certified, so you can go big and go home without worrying about safety.
Whether you just moved into a new place or you've finally tossed the last of your threadbare towels during a bout of spring cleaning, this is the ideal bundle for those looking to start a new linen collection. Since the price is right, you can even spruce up your guest bath with an extra bundle or two.
Frontgate Resort Cotton Bath Towels
If you've ever stayed in a fancy hotel and taken advantage of a deep-soak tub followed by a plush towel embrace, you've probably—at least once or twice—longed for the same experience at home. Now, you can recreate that level of pampering with Frontgate's Resort Cotton Bath Towels.
The luxe linens are designed to outperform even those found at five-star hotels and spas. The towels are made with 700 GSM Turkish cotton, which is to say they're ultra thick and absorbent. Plus, you have nearly two dozen colors to choose from as well as the option to monogram. Grab some matching bath sheets, hand towels, washcloths, and a bath mat and your bathroom will become a personal retreat.