It’s amazing how the smallest touches can make even the most mundane task feel a little extra special. In this case, we're talking about luxury towels—the best of which can instantly upgrade your grooming routine. Hopping out of the shower and drying off with a plush, ultra-luxe towel can feel like an experience at the spa...even if you only had five minutes to spare because you’re running late for work.
While budget towels certainly aren't hard to come by, quality linens are a smart purchase, as they'll last you long after the budget brands have turned to rags. Whether you’re looking to stock your entire linen closet or choose a self-care set that’s just for you, we’ve done some digging and come up with a handful of luxe options to consider now.
Here, the best luxury towels.
Brooklinen Super-Plush Bath Towels
Size: 30 x 58 inches | Material: Turkish cotton | Density: 830 GSM
If stepping out of the shower and wrapping yourself in blanket-like softness is your idea of everyday indulgence, Brooklinen’s Super-Plush towels are for you. The brand calls its cushy weave “ridiculously soft and luxurious,” and each piece is made with Turkish cotton that maintains its texture wash after wash.
Brooklinen's towels are available in five neutral hues—white, cream, smoke, graphite, and marled black—as well as a rotating selection of limited edition colors. The collection is OEKO-TEX certified, and Super-Plush hand towels and washcloths are available too. It's easy to mix and match colors—and score a matching bath mat—by purchasing as part of the brand's Move-In Bundles (view on Brooklinen).
Frontgate Resort Cotton Bath Towels
Size: 30 x 58 inches | Material: Long-staple Turkish cotton | Density: 700 GSM
If you've ever stayed at a fancy hotel and taken advantage of a deep-soak tub followed by a plush towel embrace, you've probably—at least once or twice—longed for the same experience at home. Now, you can recreate that level of pampering with Frontgate's Resort Cotton Bath Towels.
These luxe linens are designed to outperform even those found at five-star hotels and spas. The towels are made with 700 GSM Turkish cotton, which is to say they're ultra thick and absorbent. Plus, you have nearly two dozen colors to choose from as well as the option to monogram. Grab some matching bath sheets, hand towels, washcloths, and a bath mat and your bathroom will become a personal retreat.
As far as luxury towels go they're on the more affordable end, although they're definitely still expensive, so keep an eye out for sales to save more.
Best Terry Cotton
Sferra Sarma Towel
Size: 30 x 60 inches | Material: Turkish cotton | Density: 650 GSM
Sferra's Sarma towel has your name on it—literally. With these towels, you'll have the option to include a satin-stitched monogram that'll add an extra touch of luxury to these gorgeous towels.
Made of 100 percent combed Turkish cotton and crafted with low-twist yarns for an additional layer of softness, you'll be as cozy and relaxed post-bath as you were in it. You have six choices when it comes to color, from neutral (white, ivory, and oatmeal) to bold (marine and ocean). No matter what you choose, you'll get towels that look polished and modern and feel seriously luxe.
Parachute Fouta Stripe Towels
Size: 30 x 56 inches | Material: Turkish cotton | Density: 450 GSM
Whoever said towels had to be thick and plush probably never met Parachute's Fouta Stripe Towels. The Mediterranean-inspired towels are made of 100 percent long-staple Turkish cotton and have a flat weave front and terry back that make for a durable and cozy towel.
The towels feature a minimal lined design and are available in three colors—cream, clay, and coal—each of which will double as décor in your bathroom when they're not in use. You can purchase the towels in a six-piece set, but they're also sold individually in different sizes if you only need a few pieces.
Onsen Bath Towel
Size: 31 x 57 inches | Material: Supima cotton | Density: Not listed
Thanks to Onsen, gone are the days of drenched towels hanging in the bathroom for days. Made with a waffle weave pattern that's super lightweight—seriously, you can hold it up to your window and see light through it—the cotton towels will quickly soak up water post-shower and dry just as fast, so it'll be good as new the next day. Available in seven colors, the towels are said to get better over time, too, so they'll be a worthy investment for years to come.
Linoto Linen Spa Towel
Size: 36 x 66 inches | Material: Linen | Density: Not listed
Few fabrics are as luxurious as linen, and while it may not seem like your go-to option when it comes to towels, hear us out—Linoto's Linen Spa Towel is a great option.
Made of 100 percent Belgian linen, the heavy-for-linen towel measures 36 x 66 inches and features a gorgeous basket weave design. The absorbent, fast-drying towel even features hanger loops, so you won't have to worry about it ending up on the floor between uses. The towel is available in five colors—ecru, white, oyster, graphite, and navy—and can even double as luxe beach towel, too.
Ettitude Waffle Towel
Size: 28 x 55 inches | Material: Bamboo | Density: Not listed
For a true spa pampering experience, look no further than Ettitude's Waffle Towels. The 100 percent bamboo towels are all-natural, so you'll get a full beauty treatment from head-to-toe.
Ettitude's Waffle Towels are available in four sizes—bath sheet, bath towel, hand towel, and face washer—each of which has a light weave design that offers gentle exfoliation with each use. The towels are available in six colors and are ultra moisture-wicking too, thanks to the honeycomb design. They even feature hook loops so you can hang them easily between uses.
Frette Triplo Bourdon Bath Towel
Size: 28 x 55 inches | Material: 100% cotton | Density: Not listed
As a top choice for some of the world's leading luxury hotels, it's safe to say Frette knows a thing or two about towels—and the Triplo Bourdon Bath Towel is proof of just that. The 100 percent cotton towel has a triple-line embroidery design that's finished with a cotton sateen border that'll sit pretty on your towel rack between uses. What's more is you can also get a coordinating bath sheet, hand towel, and washcloth for a full set that'll tie together the whole space.
Bolé Road Textiles Omo Bath Sheet - Cerise
Size: 36 x 72 inches | Material: Ethiopian cotton | Density: Not listed
If luxe and lightweight is what you're going for, check out this bath sheet from Bolé Road Textiles. The Brooklyn-based home design studio—from Ethiopian-American interior designer Hana Getachew—offers an array of handwoven bath accessories in bold and neutral hues, all made in Ethiopia from locally-grown cotton.
For a complete bathroom upgrade, look to the Omo Bath Sheet in striped shades of azure or cerise. It has an ultra-soft feel and a lighter weight that's perfect for humid climates, and is finished with fringed tassels for a stylish touch. When it's not being used, it'll make your bathroom look totally luxurious.
Weezie Piped Edge Bath Towel
Size: 29 x 58 inches | Material: Long-staple organic cotton | Density: Not listed
If your style is more minimal, you'll love this piped edge design by Weezie. The white organic cotton towel is available in nine piping colors that'll easily pair with any other decorative pieces you already own, whether you're looking for cool or warm tones. Other features include hanging loops and low-linting construction, but the best part is that you can personalize the towels with a custom monogram design for an additional fee.
Coyuchi Cloud Loom™ Organic Towels
Size: 27 x 54 inches | Material: Organic cotton | Density: 685 GSM
For a cozy, cloud-like experience, look no further than these organic towels by Coyuchi. The 100 percent organic cotton towels are soft and thick and will keep you cozy while you unwind.
The Cloud Loom Organic Towels are available in seven colors and five sizes, as well as a four-piece and six-piece set. Regardless of which you choose, you'll get absorbent, quick-drying towels that'll stay full and fluffy even after many uses.
Best Quick Dry
Pottery Barn Hydrocotton Organic Quick-Dry Bath Towel
Size: 28 x 55 inches | Material: Organic cotton | Density: 550 GSM
With these Pottery Barn towels, you can get a classic look with ultimate functionality. Made with an advanced weaving process, Pottery Barn says these towels are up to 10 times more absorbent than other cotton terry towels, plus they're quick-drying too, so you'll never have to worry about your towel still being wet the next day.
These towels are available in 16 colors and three additional sizes—hand towel, washcloth, and bath sheet—so you can create your own set to fit your needs.
Serena & Lily Healdsburg Bath Collection
Size: 30 x 56 inches | Material: Turkish cotton | Density: 550 GSM
If you're looking for luxury towels with a bit of flair, Serena & Lily's Healdsburg Bath Collection will be your bathroom’s new BFF. Thanks to chic details like woven striped borders and knotted tassels, you’d be hard-pressed to find a prettier option. In addition to bath towels, you can snag matching washcloths, hand towels, or full sets in classic white, sand pink, or sky hues which will keep your space looking elegant and fresh.
But let’s not forget, these towels are just as much about function, too. The pieces in this collection are made with soft, absorbent Turkish cotton and are OEKO-TEX certified so you can feel good about these linens in more ways than one.
Matouk Whipstitch Towel
Size: 30 x 52 inches | Material: Long-staple cotton | Density: 625 GSM
Add some personal flair to your bathroom with these customizable towels from Matouk. The towels are OEKO-TEX certified, made from plush Cairo long-staple cotton terry, and feature bold whipstitching along the edge. They come in 10 different towel and thread color combinations, but the most exciting part is that you can choose to add your initials.
Choose from over 12 different monogram fonts as well as the stitching color, and your bath linens will be embroidered to your taste. Once you've upped the elegance factor in your own bathroom, you can also turn your attention to the fact that they make thoughtful and practical housewarming, wedding, and anniversary gifts, too.
Havly Classic Bath Towel
Size: 30 x 58 inches | Material: 100% Aegean cotton | Density: Not listed
If you want to add just a tad of color to your bathroom but you don't want to go all out with a colorful towel, Havly's towel is for you. Made with luxe, sustainably-sourced Aegean cotton, the towel also features an attached loop so it'll never fall off your towel hook.
Havly only offers their towel in white (with the exception of one all-black version), but the loop comes in a variety of fun colors. The best part, though, is that this quick-drying towel is sized between a classic bath towel and bath sheet, so it'll be perfectly oversized.
Four Seasons Bath Towel Set
Size: 30 x 60 inches | Material: Combed low twist cotton | Density: Not listed
If anyone knows luxury, it's Four Seasons. And whether or not you have any upcoming travel plans to one of their hotels, you can still bring a little piece of it to your home with this six-piece bath towel set.
The set, which is available in six colors, includes two bath towels, two hand towels, and two washcloths, so you have all the essentials. Plus, the cotton towels have a simple design so they'll sit pretty in any bathroom. Choose from six colors, including classics like white and pearl plus more unique hues like sage and blush.
Overall, we recommend the Brooklinen Super-Plush Towels (view at Brooklinen) for their soft and luxurious feel, as well as wide their assortment of colors. For a more affordable option, consider the Frontgate Resort Cotton Towels, which are delightfully oversized and available in 23 colors.
What to Look for in a Luxury Towel
The word luxury is often associated with expensive items, but when it comes to towels, that doesn't have to be the case. The price of a towel usually depends on a few factors, namely the material, size, and brand, but you can expect to pay around $50-$60, more or less, for a "luxury" bath towel. If you need all new towels, consider purchasing a set—you'll most likely end up saving when you purchase a bundle.
Between types of cotton, colors, textile textures, and more, there are tons of different styles out there to choose from. Before choosing a towel, it's worth noting if there are any elements you prefer—from moisture-wicking technology to monogrammed designs. “Consider more design-forward options such as waffle weave towels to give your space a beautiful textured look,” says Rutgers.
It may seem like a no-brainer, but towels come in a variety of sizes to choose from. In addition to the standard sizes—washcloth, hand towel, bath towel, and bath sheet—some towels even come in oversized designs that are more versatile. Just keep in mind that bigger towels might take longer to dry between uses, and are typically heavier.
Towels are measured in grams per square meter (GSM), which indicates a towel’s density. Towels below 400 GSM are lightweight, meaning they’re pretty thin and quick-drying. If you want an extra-plush luxury towel, opt for the 600–900 GSM range, though you should expect them to take a while to dry. Anything in between is perfectly serviceable for daily use, offering a solid compromise on plushness and drying times.
How many towels do you need?
This number fluctuates depending on how many people live in your household, how often you entertain overnight guests, how many bathrooms you have in your house, and what your storage situation is. In general, however, a good rule is to have at least two towels per person living in your home at the bare minimum, plus at least two more for guests. This ensures that there’s always a clean towel at the ready if the other one is in the laundry.
How should you care for towels?
Wash your towels regularly, as they can get pretty gross pretty quickly; not only do they come into contact with body oils regularly, but they offer a moist environment where microorganisms thrive. “Towels should be washed after every three uses,” says Jonathon Reckles of CD One Price Cleaners, a Chicago-area laundry and dry cleaning company. “Wash them on the hottest setting possible, separate from other clothes and garments.” But beware of fabric softeners and dryer sheets, as they can leave a grimy residue that will build up over time and decrease your towels’ absorbency.
How do you keep towels soft?
One quick tip is to tumble dry on low rather than on high—being gentle with your towels will extend their plushness. To help fluff up your towels, consider giving them a deep clean every month or so. “Wash them over two cycles: The first cycle with hot water and a cup of white vinegar, and the second cycle with hot water and a cup of baking soda,” says Reckles. Complete these two cycles back-to-back, without drying. White vinegar and baking soda are a natural fabric softener that will help remove any odors and residues, keeping your towels soft and absorbent.
Why Trust MyDomaine?
For this roundup, MyDomaine writer Karen Tietjen evaluated dozens of luxury towels, looking into their materials, densities, textures, and customizability. She reviewed both customer feedback, editors’ and experts' input, and product testers’ reports. Her selections incorporated a range of styles to appeal to all different tastes, but each promises a luxury experience, whether that’s extra plushness, super absorption rates, or beautiful detailing.