The 10 Best Target Home Décor, According to Viral IG Account @TargetDoesItAgain


Courtesy of Target

Of all the stores we shop at, there's one we return to time and time again: Target. Why? It's always on trend, the price is affordable, and the quality exceeds the price tag. Oh, and they're always collaborating with designers we love such as Nate Berkus, Chip and Joanna Gaines, and more recently, Leanne Ford from the HGTV show, Restored By the Fords. You simply can't go wrong. 

And we're not alone in our obsession. Jennifer Coleman, is the co-founder of viral Instagram account, @TargetDoesItAgain (and online clothing site, Ascot and Hart). She, along with her best friend and business partner, Laura Wiertzema document all the "cool" things they find at the retailer from Project 62 patio chairs to trendy terrazzo throw pillows and even overalls for $30. The girls started the dedicated Instagram account after seeing how much people responded to their Target purchases on their personal accounts. "Target is easily accessible and it doesn't break the bank," says Coleman. "Plus, the quality and design are comparable to big-name furniture/home stores."

As soon as they launched, the account blew up. Now they have 971,000 followers. "We had no idea that it would turn into what it has but we are so grateful it did," says Coleman. "It works because people love Target as much as we do. We try to keep it as organic as possible and make people feel like they're shopping with us." And we had to ask, is a Target Does it Again collaboration in the works? "That would be amazing," she says. "We have so many ideas so stay tuned."

Ahead, Coleman and Wiertzema share their top 10 favorite home décor pieces at Target right now. Shop them before they sell out.