Preserve, the latest lifestyle venture for actress Blake Lively, is live. In her letter from the editor, Lively says "I'm more intimidated than I should probably admit. I'm no editor, no artisan, no expert. And certainly no arbiter of what you should buy, wear, or eat." However, we have a feeling shoppers will be coming in troves. The actress, who says is "hungry for experience," has set out for the site to be part magazine, part e-commerce hub, part philanthropic endeavor. Lofty aspirations for a novice to the lifestyle scene, but she already has us hooked. The curated collection of American-made items is both nostalgic for the past and celebratory of modern day craft. Here are a few items we're coveting from Preserve, snatch them up before we do.
Preserve. Promo Photography: via Glamour