If you want to taste the latest coffee craze that’s sweeping Instagram, you’ll have to travel to the other side of the world. While Starbucks’s pink and purple concoctions are available stateside, the photogenic blue latte, or “Smurf Latte” as it’s being called, is only available at Matcha Mylkbar, a vegan café in Melbourne, Australia.
In fact, the drink gets its beautiful shade from a substance that hasn’t even been approved by the U.S. Food and Drug Administration. It’s called E3 live blue algae powder, a superfood that’s loaded with proteins and more than 65 different vitamins. According to the café’s co-owner, Nic Davidson, the latte—which isn’t even on Matcha Mylkbar’s official menu, has been selling in droves based solely on its popularity online.
“It’s been crazy. Over the weekend we’ve sold well over 100 of the lattes, and considering we’re a small 40-seat cafe, it’s a lot,” Davidson told Mashable. “It’s like our beetroot and mushroom lattes. We even have people who don’t speak English ordering by just pointing to the photo on Instagram.”
While patrons may be put off by the algae, which gives the beverage a “soury” taste, the latte is also made with ginger, agave, coconut milk, lemon, and ginger, which Davidson insists really comes out in the final product.
Though we’ve yet to hear of someone planning an entire vacation across the globe in the name of a single beverage, don’t be surprised if plane ticket sales to the land down under suddenly start to trend upward.
If you can’t make the trip just now, make your own vegan lattes with the help of Teavana’s Matcha Whisk, and let us know if an algae-based latte appeals to you.