The Fashion Elite Is Loving the New Instagram App

“It’s not a photo. It’s not a GIF. It’s a Boomerang,” writes Instagram on its blog. You don’t even have to have the Instagram app to play with this addictive digital flipbook of images. Boomerang “takes a burst of photos and stitches them together into a high-quality mini video that plays forward and backward.”

We’re loving Instagram’s recent focus on video, especially its last video app, Hyperlapse. It seems the fashion crowd is loving this new focus on video as well. Eva Chen greeted her Instagram followers with a blissful Boomerang this morning.

Download the app on iTunes, and shop our favorite Insta-worthy phone cases below.

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What’s your take on Boomerang? Share with us in the comments! And tag us in your Boomerang videos on social media.