In honor of Hillary Kerr and Katherine Power’s upcoming book, The Career Code: Must-Know Rules for a Strategic, Stylish, and Self-Made Career ($17), we’re kicking off an interview series featuring 17 questions (to echo the book’s 17 chapters) about the work lives of inspirational female leaders who are at the top of their fields.
Beginning with an industry that’s close to MyDomaine’s heart, if the design world had a superwoman, Serena Dugan would be it. The co-founder and chief design officer of popular home goods brand Serena & Lily is a true creative who has turned her passion into a booming business. For Dugan, art truly does imitate life. Drawing on her artistic background as a freelance decorative painter she creates unique, handmade textiles, and patterned décor we all want to have in our homes. It’s why Dugan makes the perfect candidate to kick off our series. With a cult following of over 85,000 Instagram fans, we’re clearly not the only ones obsessed with her signature style.
In 2003, the mother of two co-founded Serena & Lily with former IBM executive Lily Kanter and successfully bridged the gap between art and technology, by selling handmade textiles and home goods online. Dugan’s inspiring creative vision runs through the entire Serena & Lily range, from her hand-block-printed fabric by the yard to the brand’s original collection of furniture, patterned throw pillows, rugs, and lighting. She designs and oversees everything with her in-house team. Naturally, Dugan’s work has been featured in all the major design glossies including Architectural Digest, House Beautiful, InStyle, and more.
We’re beyond thrilled that this self-made pioneer agreed to be our debut profile subject. There is so much we can learn from this design powerhouse, so keep scrolling to discover her best career advice.
If you could ask Serena Dugan one question, what would it be? Let us know in the comments below, and then shop Serena & Lily’s new arrivals.