MyDomaine: We love the concept behind The Style Line. Was there one event in particular that inspired you to found it?
Rachel Schwartzmann: The Style Line has gone through many iterations. I was a high school senior in the midst of applying for college and looking to add something that demonstrated my love for fashion and writing. I remember street style being at its peak, and Tumblr was very popular, so with this in mind, I started my blog with the intention of showcasing style and storytelling on a platform that fostered a real sense of community.
A more defining event actually happened when I first came up with the name: I was riding the F (subway) line and realized that I wanted to (eventually) explore these themes on a global scale, so why not name a platform after the idea of exploration and transit? Enter, The Style Line.
MD: Can you explain the relaunching process you orchestrated to form The Style Line LLC? Why did you do that? What was the hardest thing about the transition?
RS: Logistically, it involved many conversations, a lot of paperwork, and by the time we got into our groove, a lot of reflection. By the time I reached this point, I was at a crossroads—I knew I wanted to pursue The Style Line as a career, but it became a matter of when. I was about to enter my junior year of college, and with the encouragement of my family, I decided to forgo continuing and instead work on The Style Line full-time. I was 20. That in itself is a major thing to overcome, but throughout the many trials and tribulations, this process proved that with enough determination and an unwavering work ethic, it is totally possible.
Reflecting on this now, I would say that generally, the relaunch process has been ongoing: Between officially forming the company, undergoing three redesigns, continuously improving upon our editorial strategy, and defining our point of view, we’ll always be in a state of wanting to relaunch or refine what’s already in place. While however daunting that may sound, that’s the most exciting part to me.
MD: What accomplishment are you most proud of?
RS: There have been many amazing moments and milestones it’s hard to choose just one! In retrospect, I’m really just getting started, too. So far, a few highlights include our sustainable design collaboration with Melissa Joy Manning in partnership with CFDA, our nomination as a finalist for the Shorty Awards Best in Fashion category, and launching our subsidiary business CONNECT(ED)ITORIAL, which I look forward to growing in the coming months.
MD: Who do you look up to?
RS: I look up to our amazing interviewees on The Style Line. There’s truly not a shortage of inspiration and innovation to be found in these stories. Additionally, I love following women like Tavi Gevinson and Rowan Blanchard who are providing forums for important conversations, Emily Weiss who continues to redefine the beauty landscape, and Emma Watson, who I believe truly embodies our mission and proves that you can leave an imprint on the world simply by doing what you love.
MD: Words to live by?
RS: The world is full of YES.
Shop a few of our favorite products from The Style Line below.