Forget shopping for a mattress in a showroom… Why not test one out on a boat? This weekend, sleep startup Casper is eschewing the traditional gimmicky sales we usually see over Labor Day weekend and taking potential customers on a Labor Day sail instead. That’s right: Across North America—in Los Angeles, New York City, San Francisco, Chicago, and Toronto—Casper is inviting consumers to spend Monday afternoon on a sailboat in their city’s waters with an open bar, passed hors d’oeuvres, and, of course, a cushy memory and latex foam mattress to test out while they enjoy the cruise.
This is just one of the unique ways the direct-to-consumer brand—which is funded by Leonardo DiCaprio, Adam Levine, Tobey Maguire, and Ashton Kutcher—is reaching the mattress-seeking market. Its Los Angeles “showroom” is a sleek modern house in the Hollywood Hills with 180-degree views of the city that one could only describe as “baller.”
Next year, how about we try airplanes, Casper?
Tickers for the sail are $30 and available at Casper.com.
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