These Aren't Your Grandma's Florals—A Chintz Revival Is Coming

Updated 07/01/19

Katie Martinez Design

If you ask co-founder and CEO of The Inside Christiane Lemieux, actress Minnie Driver, or any of the designers responsible for recent collections at brands like Anthropologie and even IKEA, a chintz revival is coming.

The style—defined by floral designs and picturesque patterns—has a long history that dates back to 17th-century India when chintz textiles first arrived in Europe and became an instant hit. Since then, the romantic, whimsical designs have emblazoned everything from dresses and curtains to armchairs and throw pillows.

Although in recent decades the trend has been viewed as less than chic—conjuring up images of your grandmother's sofa—it's been a part of pop-culture fads throughout history, ebbing and flowing with popularity. For instance, the style saw an uptick in likeability in the 1980s, thanks to Princess Diana, who was a fan of Laura Ashley's printed floral fashions.

Now, it seems as though the eye-catching style is once again making a comeback. "It's hard to find a textile as enduring as a printed floral, and chintz through the lens of British maximalism is having a major cultural moment," according to Lemieux in a press release announcing an English-inspired floral collection available from The Inside.

This isn't the only brand turning to chintz patterns and British countryside décor. One Kings Lane recently launched a collection with Driver, an English-American actress with a flair for bold interior design. The line features dreamy patterns inspired by Indian block prints and English floral designs, offering yet another example of the resurgence in popularity of the delicate trend.

While The Inside and One Kings Lane have launched entire collections inspired by this historic look, other retailers like Anthropologie, IKEA, H&M, CB2, and more offer home décor inspired by the floral trend that's been bubbling up for some time now.

Call it British maximalism or a chintz revival, but it seems like these modern florals are here to stay. Keep scrolling to shop the micro trend that will make you feel like royalty.

Hexagonal Ottoman in Delft Chintz
The Inside Hexagonal Ottoman in Delft Chintz $299
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This geometric ottoman features a traditional blue and white chintz floral pattern. It would make a lovely accent for the living room and is a simple way to experiment with the trend.

Smaksinne Place Mat
IKEA Smaksinne Place Mat $2
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Perhaps the most affordable way to introduce British maximalism into your home, this white and green floral placemat from IKEA costs just $2.

Desert Flower Slipper Chair
One Kings Lane Desert Flower Slipper Chair $695
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This slipper chair looks like it was snagged right out of an English countryside cottage. It offers a timeless pattern on a classic silhouette.

Floral Trail Wallpaper
Anthropologie Floral Trail Wallpaper $198
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A whimsical floral wallpaper like this would make a statement in any room. The blue and white pattern is bold, yet soothing.

Lani Floral Queen Sheet Set
CB2 Lani Floral Queen Sheet Set $129
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Give your bedroom the royal treatment with these floral sheets. They'd look luxe paired with a solid duvet cover in a deep shade of blue or a crisp white.

Floral Shower Curtain
H&M Shower Curtain $30
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Freshen up the bathroom by hanging a floral shower curtain. It offers a lively and bright look.

Throw Pillow in Taupe Chintz
The Inside Throw Pillow in Taupe Chintz $49
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Toss this taupe chintz cotton throw pillow on the sofa for an instant touch of British maximalism. Don't be afraid to mix colors and patterns.

Agave Stripe Club Chair
One Kings Lane Agave Stripe Club Chair $695
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With a pine frame and a striped berry-colored upholstery, this club chair is meant for the corner of your living room. Let it stand alone or style it in a pair if you have the space.

Floral Waffle-Knit Kitchen Towel
Zara Home Floral Waffle-Knit Kitchen Towel $15 $10
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For just a touch of florals, hang this sky blue towel adorned with white flowers and pale butterflies on a hook in the kitchen.

Leikny Cushion Cover
IKEA Leikny Cushion Cover $7
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Bright red and green hues come to life against the black backdrop of this throw pillow. You'd never guess it was from the usually minimalistic IKEA.

Amoret Swivel Chair
Paule Marrot for Anthropologie Amoret Swivel Chair $1398
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A lime green upholstered swivel chair speckled with miniature orange and yellow flowers feels incredibly modern and new despite its clear chintz influences. Use it as a trendy accent piece in the living room or master suite.

Modern Screen in Black Bamboo Garden
The Inside Modern Screen in Black Bamboo Garden $349
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Set up this modern screen as a decorative accent or use it as an actual room divider in a studio apartment. The floral pattern looks chic and modern against a black background.

Desert Flower Pillow
One Kings Lane Desert Flower Pillow $125
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A sophisticated floral pattern adorns this neutral throw pillow. It would look lovely on top of a white sofa or accent chair.

Floral Print Duvet Cover
Zara Home Floral Print Duvet Cover $70 $50
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Top solid sheets with this bright, colorful floral print duvet cover. Hues of pink, purple, and blue stand out for a playful look.

Floral Rug
Anthropologie Thea Rug $148
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Add a layer of coziness to your space with this floral rug. It's not too showy but it certainly delivers on the English floral trend.

Azalea Floral Dining Chair
CB2 Azalea Floral Dining Chair $299
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Spruce up your dining room with a set of these romantic floral chairs from CB2. The dark, saturated motif looks elegant and fresh.

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