The Future of Paint Is Here—and So Are Are 2019's Next Hot Colors


Courtesy of Clare

"Painting is such an important step in decorating and it should be fun and exciting, but the reality is that it’s a completely daunting and frustrating process," says Nicole Gibbons, founder of a new direct-to-consumer paint brand called Clare. When you think about it, she's entirely right. Traditional paint companies overwhelm us with thousands of paint colors to choose from, sample colors need to be painted on, and everything is traditionally bought in store and carried home.

But what if there was a better way to choose and buy paint? This is the question that interior designer–turned-entrepreneur Gibbons asked herself last year before launching her company. "I've heard so many horror stories about people's paint shopping experiences," she says. "A friend told me it took her two months and six trips to the paint store just to pick a color she hated. There are thousands of colors, too many product lines, the store environments are completely uninspiring, and there's also a lack of design guidance throughout the process—it's enough to overwhelm anyone."

Today, Gibbons launched Clare, a direct-to-consumer paint company based on a model similar to that of Casper, Warby Parker, or Harry's with one simple goal: to create an easier, more inspiring way to shop for paint. We chatted with Gibbons on all things paint and color trends. Get your rollers ready because you're about to want to redecorate.