Dani Austin Ramirez is known for her impressive social media presence—the Dallas-based blogger has 1.2 million followers on Instagram and frequently posts fashion and other lifestyle content, which often includes her husband, Jordan Ramirez, and daughter, Stella.
For her office, which doubles as her team headquarters, she aimed for something fun, colorful, and airy that would allow her employees to be productive, but was also ideal for after-hours social events.
A bold palette and patterns were a must, as Dani stands bold in the social media world.
Designer Kelsi Lamberth, who recently launched her full-service design firm, Nuance Interiors, is a friend of the couple and was quickly tapped for the project. “Jordan and my husband, Ryan, grew up together and were childhood best friends,” Lamberth says.
The room, which totals 400-square-feet, has plenty of natural light and was essentially a blank canvas. The designer knew she wanted the space to capture what Dani and Jordan represent. "They have such a passion for fashion and who they reach—plus a bold palette and patterns were a must, as Dani stands bold in the social media world,” Lamberth says.
Additionally, a nod to their alma mater, the University of Texas at Austin, was essential. The palette, which is an unexpected combination including UT’s signature burnt orange plus a vibrant hot pink, complemented the blonde wood flooring, sculptural furnishings, and custom conference table.
While Lamberth feels pink can sometimes be seen as outdated, she wanted to embrace it, utilizing the tone to create a feminine and empowering space.
The office includes two distinct areas, one for meetings and one for more relaxed affairs. There’s a Scout & Nimble Pale Oak Sideboard, glam vintage Vogue photography, comfortable task chairs, a custom table with built-in plugs, an oversized leopard rug, as well as a CB2 White Quartz Coffee Table, pink marble side table and linen wallpaper. But, the standout has to be the custom neon sign, which reads “Be Someone Different.”
She is someone who is true, authentic, and different in the world of social media.
“I came up with the saying,” remarks Lamberth. "It not only represents the Dani Austin brand, but states how she is someone who is true, authentic, and different in the world of social media.”
Overall, the room sparks creativity for the couple, is a joyful spot they can work, and is an enjoyable place for their employees.