10 Ways the Home Industry Is Giving Back in the Face of the Coronavirus Pandemic

living room

Katie Martinez Design

The past few weeks have been roughand that’s putting it very lightly. As the COVID-19 pandemic continues to sweep through the United States (and the rest of the world), it’s all too easy to feel scared, stressed, and helpless. And, let’s be honest: Receiving notifications about new developments every hour isn’t helping anyone. 

However, there is one thing we can all do (besides social distancing, which we’ve already mastered): Give back to those in need. Fortunately, a handful of home décor brands are donating a portion of their profits to several causes. While we know you can directly donate to the charity of your choosing, shopping these brands will give you the unique opportunity to give back and support small businesses that also need your help. 

Want to make a difference but don’t know where to start? We also spoke with a few interior designers who are using their platform for good during this trying time. Go ahead, keep scrolling for some inspiration:

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Studio Four NYC

Founder Stacy Waggoner is feeding the Big Apple by donating to God's Love We Deliver

“Our local non-profit organizations provide a safety net for New Yorkers in need and often take the biggest hit in times of uncertainty,” she says. “For over three decades, God's Love We Deliver has been providing meals to New Yorkers too sick to shop or cook for themselves. 

While God’s LoveWe Deliver caters to the Tri-state area, Waggoner encourages everyone to donate to their local charities and food banks.

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Breegan Jane

In addition to donating to her charity, World Vision, interior designer Breegan Jane has her sights on helping the homeless population. 

“We are sensitive to this issue globally but as we’re ‘safer at home’ we have begun to do as much as we can near our home,” she explains. “We are fortunate that we live near the beach and are very in touch with our local community."

To help her neighbors affected by homelessness, the interior designer has purchased utility blankets and dropped them off in areas with known homeless populations.

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The direct-to-consumer textile brand is reimagining its pretty fabrics into masks for those battling the pandemic from the frontlines. 

“Since we are small, but the need here is really large, we are crowdsourcing our efforts by asking our community to make minimum donations of $25,” says Erin Banta, the brand’s co-founder and CEO. “This purchases four masks and we are selling these at cost (we're making zero profit) so that we can deliver as many of them as possible.”

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Rebecca Atwood

Brooklyn-based designer Rebecca Atwood hosted an online sale, with 15% of all purchases going to Food Bank for NYC. Not only is this sale a great opportunity to give back, but also gives you the chance to support small businesses. A win-win, if you will.

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Block Shop

As if you needed any more incentive to buy Block Shop’s gorgeous, hand block-printed textiles, the company has directly donated to three charities: Los Angeles Regional Food Bank, No Kid Hungry, and Meals on Wheels“We’ve donated directly to [these organizations], and our top priority right now is to maintain our employees’ jobs, health, and maternity leave planning,” says co-founder Hopie Stockman.

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Bunny Williams Home

Sometimes, an opportunity to give back can be lurking right in your neighborhood—just look at legendary designer Bunny Williams. Right now, Bunny Williams Home is donating 5% of proceeds from all sales placed directly through their website or by contacting their team to support the ongoing efforts of the Kips Bay Boys & Girls Club.

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Paloma & Co.

Interior designer Paloma Contreras is aiding her local community through the help of her eponymous décor line, Paloma & Co. According to Contreras, proceeds will be donated to Kids Meals Houston, a non-profit that delivers nutritious breakfasts and lunches to children living at or below the poverty line in Houston.

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Gaspare Asaro

As Gaspare Asaro and his son Vittorio Asaro prove, giving back can be an international affair. Now through April 15, the duo will donate 10% of all sales from its New York-based showroom Gaspare Asaro-Italian Modern and furniture line to the Red Cross. The donation will be evenly split between American Red Cross and Croce Rossa Italiana.

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With over tens of thousands of confirmed cases and counting, the New York metro-area is one of the most affected areas in the country—if not, the world. Aerin is supporting its community by donating 20% of the proceeds from its home décor and tabletop and bar categories to God’s Love We Deliver.

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Since its founding in 2014, bedding brand Brooklinen has expanded into pillows, mattress toppers, bath goods, and loungewear. After a successful sale on its loungewear, founders Vicki and Rich Fulop announced the company would be donating a portion of the event’s profits to Direct Relief, a nonprofit that provides health workers responding to the COVID-19 pandemic with equipment like masks, gowns, and gloves.

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