This is our concrete plan to make MyDomaine and our team more inclusive and to elevate a diversity of voices on our site. Our goal is to evolve into a brand that truly helps everyone make their home a comfortable, stylish, safe place.
While we are committed to the initiatives outlined below, we acknowledge that change requires time and patience, and that we might make mistakes along the way. To hold ourselves accountable, we will share our progress and updates regularly. If you have any questions about our plan, suggestions for how we can improve it, or referrals for contributors to hire or creators to feature, please email us at email@example.com. We look forward to hearing from you.
- Diversify contributor network. At MyDomaine, the majority of our content is written by contributing writers who are experts in the topic areas that they cover. By the end of 2020, we pledge to strive towards ensuring that at least 25% of our contributor network identifies as BIPOC (Black, Indigenous, People of Color).
- Diversify photo sources. Our articles are populated with imagery we source from a network of 100+ interior designers, bloggers, influencers, and professional photographers. By end of year, we pledge to add at least 50 new sources, representing diversity of race, culture, gender identity, sexual orientation, age, body type, and ability. Specifically, we will strive towards ensuring that at least 35% of our photo network identifies as BIPOC.
- Highlight BIPOC creators in our most popular articles. Our existing content reaches over 30 million readers per year, so reviewing and updating our current library is of the utmost importance. We pledge to update our most highly trafficked articles with an emphasis on uplifting BIPOC voices. Specifically, we will review all of our most popular interior design galleries, “best of” listicles, product roundups, and influencer roundups and update them to highlight the work of BIPOC creators.
- Normalize highlighting BIPOC creatives in new content. Moving forward, we will continue to focus on the design and entertaining stories you love. But every story we publish will be considered through the lens of inclusivity, with an emphasis on featuring the work of a diverse array of designers, makers, creatives, experts, and brands.
- Normalize highlighting BIPOC voices across social media. With over 1 million followers on Instagram alone, we know how impactful our voice is on social media. We’re committed to diversifying in a meaningful way on our social platforms. Specifically, we pledge to strive towards highlighting the work of BIPOC creators in at least 25% of the content we post.
Thank you to our readers for inspiring us to do more and holding us accountable to this pledge.
Mélanie, Allison, Bridget, Caroline, Kim, Karli, and Amy
The MyDomaine Team
*Below is an update on our progress regarding this pledge as of December 1, 2020:
- We have reviewed our most highly trafficked articles and identified 175 articles that need to be updated for inclusivity.
- All content published since July, 2020, constituting 35% of new creates this year, has been published through the lens of inclusivity.
- 19% of MyDomaine’s official photo sources brought on since July, 2020 identify as BIPOC.
- Since July, 2020, a minimum of 25% of content posted to MyDomaine’s Instagram account reflects BIPOC voices
- We have ensured that BIPOC candidates are considered for each open role posted since July, 2020.
IAC, which owns MyDomaine, has long supported organizations fighting structural inequity and racial injustice, including The NAACP Legal Defense and Educational Fund, The Equal Justice Initiative, Reclaim the Block, National Center for Civil and Human Rights, ACLU, and The Bail Project. Additionally, just last year, IAC launched IAC Fellows, an immersive education program designed to empower high-achieving students from underserved and under-resourced communities.