Reese Witherspoon’s apparel and lifestyle brand, Draper James, has officially opened its flagship store, in Nashville’s 12 South neighborhood, and as expected, it’s as pretty as a Southern belle. Of the new 3000-square-foot store, Witherspoon says, “I grew up in Nashville and vividly recall shopping with my mom and running into everyone in the neighborhood. I wanted to re-create that openhearted shopping experience. We’re so excited to give our customers a place to stop in, sip some sweet tea, and truly enjoy their visit.”
To bring Draper James’s Southern ethos to life, Witherspoon enlisted the help of interior designer Mark D. Sikes and Nashville-based Pencil+Paper Creative Development Co. architect Benjamin Sohr, whose own Tennessee home we recently featured. Sikes tells us his inspiration for the interiors was “a Southern home that is rooted in tradition but feels modern.” Thoughtfully integrating traditional Southern touches, “the windows feel like a porch, the cash wrap feels like a big kitchen island, and the back of the store feels like a mudroom,” he says.
Sikes integrated the brand’s signature blue-and-white palette to bring a bright cheerfulness to the shop. “I wanted the space to not only be inspiring but also comfortable,” he says. “We had a lot of fun with fabrics, wallpapers, furnishings, and lighting.” Sikes selected a light fixture by Lindsay Adelman; blue wicker chairs by Bielecky Brothers; striped wallpaper by Farrow & Ball; fabrics by Carolina Irving, Quadrille, and Rose Cummings; and artwork by Southern artists Susan Hable, Lindsay Cowles, and Amy Neunsinger. “I especially love the art, the perfect mix of old and new, traditional and modern,” he says. “There are so many details and layers, but mostly we wanted it to reflect Reese’s personal style, her upbringing, and her own home.”