This Woman Is on a Mission to Make Stationery Cool Again

You spent your 20s working toward building your dream career, but now that you’re in your 30s, what do you do when you’ve, well, changed your mind? Or maybe you never quite figured it out, and you’re now ready to commit to something you’re passionate about, whether it’s a job, a city, or just a new way of life. To celebrate the career changes that can come at any age, we’re debuting a new series, Second Life. Each week, we’ll hear from women who got over their doubts and fears and made the biggest changes of their lives.



Courtesy of Erin Condren

It can happen when you least expect it: You’re working in a profession you love and everything feels comfortable, but then all of a sudden you feel something shift. You try to resist, but change is in the air and the universe has other plans. This is what happened to Erin Condren. While working in her dream job in fashion, she gave birth to twins, and her life took on a whole new direction. So while they slept, she started planning (literally).

Since 2005, Condren has sold over two million of her LifePlanners (they've garnered a cult following) and built a $50 million-dollar business in the process. It’s crazy to think a paper company can do so well in a digital age, but that’s the power of passion. The lesson: While change can be scary, it’s also inevitable, and taking the leap to start something new just might pay off. Read on to find out how Condren made the switch, what she’s learned, and the advice she’d give to budding entrepreneurs.