10 Little-Known Facts About Target

Updated 09/07/18
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Shopping at Target

From Chip and Joanna Gaines's modern farmhouse pieces to minimalist products from Made by Design and everything in between, Target is one of our favorite spots for quality goods with impeccable design. The retailer has just about everything you could need for your home—just try to imagine a time when you walked inside without purchasing at least one item that wasn't on your list. Despite making continuous impulse purchases, we wouldn't have it any other way.

Considering how much we love the mega-retailer, we thought it was appropriate to take our Target relationship to the next level, so we did what anyone considering a serious relationship would do—we googled our attraction. If you love the bull’s eye as much as we do, scroll through for some little-known, sometimes shocking, Target facts (and shop some of our favorite brands available at Target along the way).

If the price ends in $0.06 or $0.08, Target will lower it again

The price tags at Target tell you more than you think. For instance, if the price ends in $0.06 or $0.08, then the item will be marked down again. If the price ends in $0.04, that means that it is final clearance and will not be marked down again. Look at the small number printed in the upper right-hand corner of a Target price tag to see the percentage off for the markdown. It's a quick cheat sheet for savvy shoppers. 

Project 62 Catalonia Woven Chair $160 $80

The most stores Target opened in one day in one city is 11

In March 1993, Target opened 11 stores in Chicago on the same day. This is more store openings in one day in one city than Starbucks has ever attempted. The aggressive launch was deemed an act of retail war on competitors Walmart and Kmart, as it was the first time all three were going up against each other in a major market. 

Hearth & Hand with Magnolia Buri Table Runner $25

Bullseye, the Target mascot, flies first class

The Target mascot, a gorgeous white dog named Bullseye, was introduced in 1999. We love the bull’s-eye dye on her face, especially because it is vegetable-based, toxin-free, and approved by the American Humane Association. We also love that the face of Target has been spotted flying first class. The VIP traveler also has a closet full of custom-made ensembles for special events.

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Target is philanthropic and patriotic

In 1997, Target donated $1 million to repair the severely dilapidated Washington Monument. The company also pledged additional assistance to the National Park Service and helped enlist talented designer Michael Graves to brainstorm ideas to reinforce the patriotic structure during the restoration work. 

Project 62 Riverplace Ottoman $70 $60

All Target purchases can be returned via mail for free

Regardless of where you purchased your Target product, you can always return through the mail for free. Visit the online return center and print out a prepaid return label. No need to worry about shipping fees!

Hearth & Hand with Magnolia Acacia Wood Serving Platter $25

Target has a schedule for marking down products

Need to replenish your pet food? Shop at Target on Fridays. Need to stock up on house supplies? Shop on Thursday. How about cosmetics? Schedule your shopping for Friday. It turns out Target has a markdown schedule for product pricing that goes as follows: Monday: electronics, accessories, kids' clothing, books, baby, and stationery; Tuesday: women's clothing, pets, and market food items; Wednesday: men's clothing, health and beauty items, diapers, lawn/garden items, and furniture; Thursday: housewares, lingerie, shoes, toys, sporting goods, décor, and luggage; Friday: auto, cosmetics, hardware, and jewelry.

Project 62 Cohasset Dipped Ceramic Table Lamp $50 $47

Target is the byproduct of a church fire

In 1895, real estate developer George Dayton purchased a stretch of property in Minneapolis. The land was available because it had previously belonged to the Westminster Presbyterian Church, but that structure burned down. Thanks to the empty patch of ground, Dayton was able to build a six-story commercial building for what would later become Target.

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The big red balls outside of Target are there for a reason

Many Target locations have large red concrete balls placed seemingly randomly outside of their sliding glass doors. This isn’t an ode to the store's aesthetic, although the red globes do fit the Target look. Rather, the balls are used as a safety precaution to keep cars from driving into the door and mauling shoppers.

Opalhouse Solid Bathroom Wastebasket $20 $19

Target made over $71B in revenue in 2017

According to Target’s 2017 Annual Report, the company collected a total revenue of over $71 billion that year. While Target is the second-largest retailer in America, the number one retailer, Walmart, made over $485 billion in revenue for 2017.

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According to Forbes, “Target has figured out how to data-mine its way into your womb, to figure out whether you have a baby on the way long before you need to start buying diapers.” This revelation comes after a story about a pregnant teen and her father’s discovery of her pregnancy ran in The New York Times. The father complained to his local Target about sending his teenage daughter diaper coupons, only to find out they were doing so because data pointed to her being pregnant, which she was.

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Keep Shopping:

Opalhouse Touraco Accent Table $90 $85
Hearth & Hand with Magnolia Throw Blanket Plaid $35
Project 62 Delavan Tripod Floor Lamp $80
Hearth & Hand with Magnolia Acacia Salad Servers $10
Hearth & Hand with Magnolia Brass Library Desk Lamp $50

This post was originally published on January 6, 2016, and has since been updated.

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