This Is the New Way to Drink Rosé

If our Pinterest and Instagram feeds are anything to go by, rosé is the cult drink of the moment. It seems we just can’t get enough. First, we learned the rules for picking the perfect pink drop, then we stepped it up a notch by mastering rosé cocktails, and who can forget the rosé gummies that even had a waiting list? Add to that New York City’s very first rosé festival, Pinknic, which attracted over 16,000 wine lovers, and I think we can agree this pink trend is reaching fever pitch. But we haven’t hit the peak just yet. Meet frosé, your new favorite cocktail.

Frosé, a cheeky blend of the words “rosé” and “frozen,” is exactly that: a lip-smacking, thirst-quenching chilled wine cocktail. And while the classic variety—a simple syrup and an icy wine concoction—is gaining in popularity, we’re also seeing some creative varieties in the mix. Think poolside rosé snow cones or garden party–ready sweet granita. Arm yourself with a pink bottle and repeat after us: Freeze, blend, sip, repeat.