This Shop Is a Hidden Gem—And Everything Is Under $25

Meet Goodies, your new favorite spot for décor

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Goodies marble utensil holder.

Product: Courtesy of Goodies LA; Graphic: MyDomaine

We have TikTok to thank for many things—great recipes, fashion advice, and of course, gorgeous home décor inspiration. But, when it came to discovering this amazing hidden gem of a home décor shop, TikTok is definitely to thank.

We've seen several viral videos highlighting the California-based home brand, Goodies, and figured it was time to find out what the hype was all about. After browsing their site and connecting with the creator of Goodies, Rhea Carlisle, we are newly obsessed with this high-quality and affordable spot to shop for home décor, and with every home good priced under $25, you're sure to find something you love.

Read on to get the scoop on Goodies and shop our favorite products.

The Goodies L.A. Orgin Story

Goodies has come across our TikTok feeds on numerous occasions, and so, we decided to find out the origin of the fan-favorite décor brand from founder Rhea Carlisle.

"I think Goodies excites people," Carlisle shares with MyDomaine. "Customers feel welcome in our stores and they want to share their excitement with other people. It’s nice to be able to walk into a store, be treated nicely, and actually be able to afford to purchase something."

Goodies LA store filled with wood and decor pieces.

Courtesy of Goodies LA

Carlisle first conceptualized the shop after growing up in South Texas, where she cites that access to expensive, luxe home stores was hard to come by.

"Shopping at discount or value stores had a stigma attached to them growing up, and I wanted to change that narrative," she notes. "When I moved to L.A., I noticed certain stores, especially high-end ones, were stuffy and intimating—and that didn’t sit well with me. I’ve always loved brick-and-mortar retail and wanted to create a space where someone from South Texas and someone from L.A. can both shop."

Goodies has since grown into a brand with an almost cult-like following, according to Carlisle—the brand's popularity resonates with those looking for a bespoke look on a budget.

"I really wasn’t expecting customers to line up for 8 hours to buy housewares, and I really think so highly of them for that," Carlisle notes. "They are so diverse, loyal, and stylish. They all come from different backgrounds, and it is so cool seeing customers all shopping in one place, mutually excited over something—even if it’s a new spoon."

It is so cool seeing customers all shopping in one place, mutually excited over something—even if it’s a new spoon.

Our Favorite Product Picks

Goodies keeps the cost of their fine home goods low and accessible by working with artisans directly and keeping things simple when it comes to marketing and promotion.

"We are a no-frills company—we don’t like to overcomplicate things with Instagram ads or paid influencer promotions," Carlisle shares. "We are a small but mighty team with a loyal following, and they’ve done a great job letting people know about our brand."

Below, find some of our favorite home goods on offer from Goodies—we know you'll want to take them all home ASAP.

Goodies Textured Vase

Textured Vase

Goodies

CB2, who? We're obsessed with the luxe finish of this vase that looks triple it's price. This textured look has been trending as an organic way to finish off a bookshelf or side table.

Goodies Brown Textured Mug

Brown Textured Mug

Goodies

Your mug cabinet may be overflowing, but it's time to declutter your old ones and invest in these, instead. We can especially envision sipping morning lattes out of these mugs, and since the shade is timeless, you'll keep them for years to come.

Goodies Santal Candle

Santal Candle

Goodies

Carlisle notes that this candle is one of her favorite Goodies offerings. It is made of all-natural coconut soy wax, and the scent is a blend of sandalwood, cardamom, and cedarwood—yum.

Goodies Marble Coasters (Cream)

Marble Coasters (Cream)

Goodies

Carlisle also noted how much she loves Goodies' marble pieces. Now, we know if we spotted a set of six coasters in a high-end store, they could set us back $50—but you can score these at half the price. Your wallet will thank you later.

Goodies Heart Plate

Heart Plate

Goodies

These wooden plates are too cute—and they happen to be another one of Carlisle's favorites. Playful yet rustic, they'll fit right in with your other entertaining essentials.

Goodies Olivewood Salt Keeper

Olivewood Salt Keeper

Goodies

Adorn your kitchen counter with this chic salt keeper, and always have a pinch on hand while whipping up dinner.

Goodies Marble Utensil Holder

Marble Utensil Holder

Goodies

Another marble piece that we can't stop looking at: this utensil holder. Your kitchen utensils are so hard-working, they deserve a chic spot to rest, and this can do just the trick.

Goodies Rec. Cheese Board

Rec. Cheese Board

Goodies

As charcuterie fanatics, we're always looking for an opportunity to snag a chic, wooden cheese board. This board is the perfect size for creating a delicious spread.

Goodies Textured Coffee Cup

Textured Coffee Cup

Goodies

Goodies is not short of cute coffee mugs, and we think you can never have too many. These are aesthetically pleasing, neutral enough for any décor scheme, and come with a matching saucer.

Goodies Flower Vase

Flower Vase

Goodies

Buying yourself flowers and utilizing them as décor is a trend we've been loving this year, and upon seeing this vase, we knew it would work perfectly for our weekly bouquets.