It seems Google is taking its war on Apple up a notch; the tech giant is apparently on the verge of releasing its very first smartphone. Citing “sources familiar with the discussions,” The Telegraph is reporting that Google is in the midst of negotiations with mobile operators ahead of the phone’s release.
With its wildly successful Nexus brand, Google is no stranger to the world of smartphones. These phones are made in conjunction with major Android manufacturers like Samsung and HTC, though, so it may feel like the iPhone has a stranglehold on the market. In actuality, Google’s operating system runs on four in five of the smartphones sold globally.
Since Google has no control over the design of the phones on which its software runs, however, it’s been hard for the company to maintain the same level of consistency that’s propelled it to the top of the tech world in other realms. According to the report, the new device “will see Google take more control over design, manufacturing and software.”
“They are concerned that Android is fragmenting, that it needs to become a more controlled platform,” CCS Insight analyst Ben Wood told The Telegraph. “I think they’ll seek to control it more, more like Apple.”
Currently, Google is known mostly for its internet software, but the move is just the latest step in the company’s foray into the hardware space. And given the growing popularity of its Chromebooks ($229 and up), Apple has every reason to be nervous.
Do you think Google has what it takes to take down the iPhone?