Since 2008, Goop has single-handedly made Gwyneth Paltrow's enviable lifestyle available to the masses, offering skincare, makeup, and clothing with the GP seal of approval. Now, in partnership with CB2, Paltrow and team have created the first-ever home collection for Goop, and it's just as chic, elevated, and effortless as you'd imagine.
Inspired by Gwyneth's love of "functionality and elegance," the resulting collection is just as sophisticated and stylish as it is practical. "With [CB2]'s support, we designed a collection that (we believe) meets the needs of modern families," writes Gwyneth on the CB2 website. "The result: uniquely layered furniture and décor made with love and an almost obsessive attention to quality."
The CB2 x Goop partnership was a natural one. "CB2 was the perfect partner for our first branded foray into home," Noora Raj Brown, VP of communications at Goop, told MyDomaine. "We knew that CB2 has an incredible attention to detail and materials, and could help us translate our vision into a collection that we’re incredibly proud of—both in terms of quality and design."
Ryan Turf, president of CB2, echoed that sentiment, expressing a genuine appreciation for Goop's vision as a lifestyle brand. "Gwyneth and the Goop team were fantastic collaborators," he shared over email. "The teams were engaged and dedicated to expressing Gwyneth's vision. GP's passion for design is palpable, and her impeccable taste and style comes through in every piece we created."
While Gwyneth's favorite piece is the Italian midcentury-inspired Curvo pink velvet sofa, we're fawning over the special-edition Gwyneth shearling chair, La Strizza bench, the three-piece Negazione mirror, and, quite frankly, everything in the collection. Shop the Goop x CB2 collection in its entirety below.
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