A select few can exude It-girl vibes with zero effort, and Eleanor Pendleton is one of those people. The founder of beauty website and digital magazine Gritty Pretty has garnered as much attention for her effortless sense of style as she has for her fast-growing business, and an exclusive office tour by MyDomaine Australia reveals Pendleton's impeccable taste extends to décor, too.
The beauty entrepreneur invited us inside her first standalone headquarters, revealing a carefully curated office space that's nothing short of a minimalist's dream. "I'm naturally attracted to monochrome pieces, so [interior stylist] Camilla Ingall and I focused on this, but we were sure to use softening highlights such as green foliage and gold accents," she says of the two-story industrial office. "We used white linen sofas and armchairs to make the space softer and more inviting. The office is very industrial chic."
Take a look inside the enviable office space to see how a beauty blogger masters modern minimalism to a tee.
"I really wanted the office to reflect our company—the styling is very 'gritty,' but it's also very 'pretty,'" Pendleton tells MyDomaine.
"Artist Vicki Lee and photographer Ted O'Donnell are wildly talented friends of mine. I have one of their artworks in my home, so when we moved into the office space the same week that their latest limited collection, Deluge, was revealed, I knew we needed this white rose print," she says.
"I'm a big believer in indoor plants cultivating positive energy," Pendleton says.
"Some of the best ideas are thought of over a glass of wine. This area is our go-to for after-work drinks," says Pendleton of the lounge area, which features a West Elm table and IKEA sofa.
"Our new office space is very much aligned with the Gritty Pretty brand—there were plenty of late-night Pinterest sessions to perfect the style I wanted our office to reflect," says Pendleton.
"Everyone in our office requires coffee to function, so our Nespresso Creatista coffee machine gets a good workout every morning," she says. "The addition of the Smeg mini fridge has also convinced me I need the big deal for my home."
Every detail is carefully styled, including monochrome matching candles that sit atop a marble tray.
The Gritty Pretty founder says the office culture is "creative, collaborative, and inspiring. I'm constantly in awe of my talented team. Also, we're forever testing beauty products, which always makes for a fun and playful environment! How can it not?"