The Most Stylish Hamptons Boutiques We're Shopping at This Summer

Serena & Lily The Hamptons Shopping Guide


Eugene Gologursky / Stringer/Getty Images

Every summer, New Yorkers flock to the Hamptons in search of sun, sand, and a little luxury. The pristine hamlets that line Eastern Long Island's coast have it all: manicured hedges, stately historic homes, and the best in luxury shopping. While there's no denying that a day in the Hamptons is best spent at the beach or exploring local vineyards, there's never a bad day to do a little shopping as well.

After all, the Hamptons attract New York City's most affluent people. And with that comes fantastic shopping in beautiful stores that are never crowded—quite a refreshing opposite to walking into a Zara on Fifth Avenue on a Saturday afternoon. Shopping in the Hamptons runs the gamut from expertly curated décor stores and avant-garde fashion boutiques to flashy mass retailer flagships and small independent beachy pop-up shops. Ready to lose all your savings to these irresistibly merchandised boutiques? There are our must-stop Hamptons fashion stores. 

In Southampton

Southampton is the first town you cross when entering the Hamptons. In essence, it's the region's quieter and posher town (alongside East Hampton). It is, after all, home to the famous Billionaire Lane. Take a walk along Jobs Lane and Main Street, where most of the shops are located, and you'll come across the usual suspects: Vineyard Vines, a stunning Club Monaco flagship, J.Crew, Ralph Lauren, and Pottery Barn. You'll also be charmed by Roberta Roller Rabbit and Tennis East, and expect a few popular outposts from Bandier to Intermix. Above all, be sure not to miss a few of our favorites:

One Kings Lane: Southampton was the home of One Kings Lane's first flagship store. It's located in a 1901 corner storefront that previously housed Corwith’s Pharmacy for over 100 years, and you can expect beautifully curated shoppable rooms.

5 Main Street, Southampton

Homenature: This New York City décor store was made for the Hamptons. The upscale laid-back beachy vibe at Homenature is everything you'd expect your dream beach house to be.

6 Main Street, Southampton

Tenet: If the coolest New York It girl were a beach fashion store, it would be Tenet. The Southampton shop carries brands like A.P.C and Helmut Lang in a quintessentially coastal environment.

91 Main Street, Southampton

Sant Ambroeus: Stop by Sant Ambroeus in for a croque-monsieur and a coffee (and some serious people-watching).

30 Main Street, Southampton

In East Hampton

East Hampton is essentially the heart of the Hamptons. With its weeping willow-lined ponds filled with graceful swans to its historic windmills and manicured streets, it's everything you'd envision from this region. All the action happens on Main Street and Newtown Lane, so get your wallets ready. Of course, the Hamptons' more upscale destination has flagship stores from Restoration Hardware, Ralph Lauren, Elie Tahari, Brunello Cucinelli, Oliver Peoples, Orlebar Brown, and even Tesla, but it also has fantastic smaller boutiques from Nili Lotan, Milly, Blue & Cream—and one of the best consignment shops: What Goes Around Comes Around. Though we're not short on choice in this beachy locale, here are our favorites:

Reformation Beach House: We love shopping Reformation's online store, but we love its East Hampton beach house even more. Airy and bright, it's the perfect backdrop to try flowy floral dresses.

85 Main Street, East Hampton

AERIN East Hampton: Estée Lauder's granddaughter has taken up shop on Newtown Lane this summer, with a new fashion, beauty, and décor store called Aerin that's bigger and better than her old Southampton spot.

7 Newtown Lane, East Hampton

Blue Parrot: This Mexican restaurant is tucked behind Newtown Lane and serves delicious enchiladas and margaritas.

33A Main Street, East Hampton

In Sag Harbor

In many ways, Sag Harbor is the Hamptons' quieter, more quaint cousin to the north. Here, historic homes are smaller and more centrally located. Main Street is picturesque and lined with tall trees and carefully curated shops. You won't find any big flagships here. The shops are mostly locally owned and located along Main Street and Ferry Road. Some must-visits include Ruby Beets (a fantastic antique store), AYR Beach House, Harbor Books, Joey Wölffer, and LoveShackFancy. But our favorites are not to be missed:

MONC XIII: Hands down our favorite décor store in the Hamptons (and possibly beyond), MONC XIII is a meticulously curated two-story space filled with a mix of vintage Italian modern designs and a few new accessories. It's worth the detour.

40 Madison Street, Sag Harbor

Bloom: Located across the street from MONC XIII, Bloom is like stepping inside the farmhouse of an ultra-stylish It girl. Think heirloom linens, hand-thrown ceramic dishware, vintage black-and-white photography. Walkthrough the main rooms and into the quaint leafy courtyard where an Astier de Villatte pottery shed is hidden. 

43 Madison Street, Sag Habor

Goop Pop-Up: This year, Goop has taken its Hamptons pop-up from Amagansett to Sag Harbor's waterfront. Expect everything you'd find on its online store beautifully curated in a beachy multi-room space.

4 Bay Street, Sag Harbor

In Montauk

Montauk is the Hampton's easternmost point, and the region's younger, scruffier, and more laid-back cousin. Though it has historically been a sleepy enclave for fishermen and surfers alike, it's been transformed into a vacation hotspot thanks to a few popular haunts like The Surf Lodge and The Crow's Nest. In many ways, Montauk retains its beachy surfer vibe, but there is still great shopping to be done, namely at stores like Calypso St. Barth, Gansett Lane, and Share With. But before you go, be sure to check out our local favorites.

Cynthia Rowley: One of the oldest high-fashion stores in Montauk, local resident Cynthia Rowley blends surfer's edge and elegant flowy summer style in her quaint Montauk store.

696 Montauk Highway, Montauk

Bluestone Lane Beach Collective: The NYC coffee chain brings its essential caffeinated drinks to the beach, along with a curated collection of Australian fashion brands, from The Upside to Matteau Swim.

786 Montauk Highway, Montauk

Surf Bazaar: We have long gone to The Surf Lodge for its ultra-curated and beloved Surf Bazaar. Summer after summer, pick up a gauzy beach cover-up from Lemlem, a pair of ReDone shorts, or a flowy Ulla Johnson dress.

183 Edgemere Street, Montauk

The Gig Shack: One of the O.G. Montauk restaurants, the Gig Shack is a great place to sit outside, sip a Corona, and order tuna taquitos and a lobster roll. Spoiler: The lobster roll comes in a freshly baked buttery croissant. 

782 Montauk Highway, Montauk

Everywhere in Between

Of course, we couldn't leave out a few honorable mentions for the Hamptons' smaller towns. While you're on the road, stop in one of these beautiful shops.

Serena & Lily: Serena & Lily's beach house (and the brand's first store) is a long-standing cult décor destination in the Hamptons. Pick up a few beach towels, linen pillows, or snag some dinnerware from Tina Frey.

332 Montauk Highway, Wainscott

Love Adorned: This bohemian paradise is chock full of dainty jewelry, wind chimes, scented candles, and thrown pottery. We won't lie, we want to buy everything at Love Adorned.

156 Main Street, Amagansett

Sunset Beach Boutique: Because no summer is complete without a hop over to Shelter Island's Sunset Beach Hotel, pop into its boutique for the best beachwear from Eres, Aurelie Bidermann, Oliver Peoples, Frescobol Carioca, and La Perla swim.

35 Shore Road, Shelter Island Heights

Sunset Beach Restaurant and Bar: Watch the sunset with your toes in the sand and have a plate of fresh feta and a bowl of casareccia with a side of Sunset Beach rosé at Sunset Beach Restaurant and Bar.

35 Shore Road, Shelter Island Heights

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