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“Fixer Upper” may have premiered seven years ago, but Chip and Joanna Gaines are more popular than ever. Their fans are waiting with bated breath for the debut of the couple’s dedicated lifestyle channel, people continue to flock to Waco, Texas, to visit Gaines-approved and owned locations, and, thanks to Target, we can all fill our homes with décor and accessories designed by Chip and Jo themselves. Their Hearth & Hand with Magnolia collection is such a hit that Target even expanded the offering of products, with nearly twice the amount that used to be in store. And the expansion came just in time for the debut of the line’s spring 2020 collection.
Spring is like a clean slate. We open windows and feel the warmth of a new season, so I designed this new collection of greenery, scents, and textiles to capture the feeling of being refreshed and inspired.
"We’re so excited to nearly double our in-store assortment this [season], creating an even bolder, more inspiring destination for our guests—ultimately helping them bring cozy, comfortable vibes home," says Cara Sylvester, Target senior vice president.
The spring collection is chock full of Hearth & Hand with Magnolia favorites—think candles, throws, kitchenware, and even faux plants—all with a spring-inspired aesthetic. "Spring is like a clean slate," Joanna Gaines says. "We open windows and feel the warmth of a new season, so I designed this new collection of greenery, scents, and textiles to capture the feeling of being refreshed and inspired.” Get your wishlist ready and check out a few of our favorites.