Most beers are marketed specifically toward men, which is what makes High Heel Brewing such an anomaly. Founded by master brewer Kristi McGuire, High Heel Brewing will be the only beer that caters specifically to women when it launches in Florida next month.
McGuire, who helped launch new brands for Anheuser-Busch, believes that a beer made specifically for women by women is an “overdue idea.” The Brewers Association estimates that in the United States alone, women consume 32% of craft beer, which now owns a 21% share of the country’s enormous $106 billion beer market.
Jimmy McCune, the executive director of New York advertising firm EGC Group's craft beverage division, told USA Today that female beer drinkers are looking for “strong, unique flavors,” when picking their beers. McGuire hopes to provide just that with High Heel’s first two offerings—Too Hop’d to Handle India Pale Ale, which has a high 8.4% alcohol level, and The Slingback Perry Ale, which sits at 5.4% alcohol.
Meanwhile, McCune insists that women are willing to go outside the box when it comes to drinking beer. “They’re looking for new styles and brands, and are far more adventurous when experimenting with new flavors than their male craft-beer-drinking counterparts," he said.
If the beer hits, McGuire plans on expanding High Heel’s operations beyond Florida. As for future flavors, a recent Nielsen survey found that 75% of women prefer wild ales and sour ales 75% more than men do, and prefer blonde and golden ales 20% more than men do. That adventurous nature is why so many women are embracing the rise of craft beer and why High Heel Brewing is looking to strike while the iron’s hot.
Enjoy a cold one in a Pint Tumbler With Crown from Crate and Barrel, and let us know what your favorite kind of beer is.