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All the Cool Décor Shops We Didn't Know About (Until Now)

a chic loft living room and dining area
Courtesy of M.Naeve

Just like the best and most advanced technologies often depend on, whether people use them for good or evil, Instagram is a handy tool that serves a much larger purpose than trolling ex-boyfriends. Just last night, while scrolling through Instagram, I ended up in a deep spiral of discovery that ended with me following about 100 talented designers and furniture makers I wish I'd already known about—raise your hand if it's ever happened to you, too. There's no denying that if Instagram can serve as marketing for the masses, it's also a handy tool for sourcing interesting products from smaller makers, local shops, and cool little-known brands.

Since we can't single-handedly comb Instagram for the coolest décor accounts (but trust that we do try), we turned to our loyal followers to share their favorite décor stores to follow. We weren't disappointed: ahead, a handful of shops and makers from all over the U.S. left us wanting to entirely redecorate. Trust us—you'll want to know about these brands and creators before everybody else.

Asa Pingree
Asa Pingree Pilar Lounge Chair
Asa Pingree Pilar Lounge Chair $2,700.00
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We were smitten when we discovered Asa Pingree, a Brooklyn-based furniture designer. Recommended by @brooklynsmith, the collection comprises simple, beautifully made pieces you'll want to keep for a lifetime.

Coveted Home
Coveted Home Antigua Pillow
Coveted Home Antigua Pillow $168.00
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@SaraBlankenship suggested Coveted Home, a Kansas City blog and shop that also sells a collection of furniture, accessories, and vintage finds online.

M.Naeve
M.Naeve Slate Side Table
M.Naeve Slate Side Table $5,000.00
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We were positively charmed by M.Naeve's beautiful selection after @mattercreative recommended it to us. Owned by designer Margaret Naeve Parker in Houston, Texas, the eponymous store also lives on 1stdibs.

The Citizenry
The Citizenry Aldama Chair
The Citizenry Aldama Chair $775.00
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Recommended by @beccaquandt, The Citizenry is a one-stop-shop for all things worldly (and ethically sourced).

MONC XIII
Apparatus Candle Block
Apparatus Candle Block $760.00
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Confession: We did know about MONC XIII before, but when @the_lud recommended it, we just had to reiterate how insanely chic this Sag Harbor, New York, store is.

Croft House
Croft House Spaulding Dining Chair
Croft House Spaulding Dining Chair $950.00
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@EnergyRemodelingInc was just as big a fan of Croft House as we are. The L.A.-based design studio specializes in expertly crafted, locally manufactured furniture in laid-back California style.

Collyer's Mansion
Lostine Dot Pendant
Lostine Dot Pendant $375.00
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Recommended by @jamiesusan02, Collyer's Mansion is a Brooklyn-based shop filled with eco-friendly furniture, vibrant textiles, and original artwork.

Sazerac Stitches
Sazerac Stitches Tchoup-10 Chandelier
Sazerac Stitches Tchoup-10 Chandelier $1,800.00
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@PrettyGreenDoor recommended Sazerac Stitches for its linear, midcentury-inspired Italian light fixtures and globe pendants. With lighting starting at just $55, we see why it's a handy resource.

Dear Keaton
Dear Keaton Diamond Rattan Chair
Dear Keaton Diamond Rattan Chair $290.00
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"Resort living, every day" is Dear Keaton's motto—and one we should frankly all abide by. Founder @chris_hutcheson suggested the brand for its mix of tasseled pillows and rattan furniture. Visit if you want your home to feel like a Harbour Island bungalow.

Next up: This is where all the cool kids buy art online.