Just like the best and most advanced technologies often depend on, whether people use them for good or evil, Instagram is a handy tool that serves a much larger purpose than trolling ex-boyfriends. Just last night, while scrolling through Instagram, I ended up in a deep spiral of discovery that ended with me following about 100 talented designers and furniture makers I wish I'd already known about—raise your hand if it's ever happened to you, too. There's no denying that if Instagram can serve as marketing for the masses, it's also a handy tool for sourcing interesting products from smaller makers, local shops, and cool little-known brands.
Since we can't single-handedly comb Instagram for the coolest décor accounts (but trust that we do try), we turned to our loyal followers to share their favorite décor stores to follow. We weren't disappointed: ahead, a handful of shops and makers from all over the U.S. left us wanting to entirely redecorate. Trust us—you'll want to know about these brands and creators before everybody else.
We were smitten when we discovered Asa Pingree, a Brooklyn-based furniture designer. Recommended by @brooklynsmith, the collection comprises simple, beautifully made pieces you'll want to keep for a lifetime.
We were positively charmed by M.Naeve's beautiful selection after @mattercreative recommended it to us. Owned by designer Margaret Naeve Parker in Houston, Texas, the eponymous store also lives on 1stdibs.
@EnergyRemodelingInc was just as big a fan of Croft House as we are. The L.A.-based design studio specializes in expertly crafted, locally manufactured furniture in laid-back California style.
"Resort living, every day" is Dear Keaton's motto—and one we should frankly all abide by. Founder @chris_hutcheson suggested the brand for its mix of tasseled pillows and rattan furniture. Visit if you want your home to feel like a Harbour Island bungalow.
Next up: This is where all the cool kids buy art online.