Cold emails are extremely difficult to compose and even harder to get a response from. The key is to craft a short, memorable letter that appeals to the recipient’s self-interest. A standard form letter rarely elicits a response, and if it does, it results in a surface conversation that will never evolve beyond a shallow relationship. We’ve sent many a cold email in our time, and we have learned how to compose an artful, personalized email that more often than not earns a response. Scroll through to see how we do it.