I inadvertently found myself on the entrepreneurial track before even graduating. It wasn’t premeditated, I didn’t have a business plan, and making money wasn’t my focus. Let me paint you the picture: It all started one winter night in 2010, with me sitting on the couch watching TV while scrolling through my favorite design blogs. I need to preface this by saying that despite sounding like a total couch potato, I was actually quite active. While in university, I was hardworking to a fault, tirelessly juggling my school workload with internships that, on a couple of occasions, turned into full-time jobs. In a sense, I had always been a workaholic.
I had taken interior design classes in addition to skimming over a chapter or two on blogs in a communication class (back then it was a somewhat novel phenomenon—especially to my incredulous middle-aged professors). I thought to myself, Surely, starting a blog couldn’t be that hard. Two hours later, my blog Savvy Home was born.
For about a year, I probably had about seven pageviews a day. Then, one day in 2012, traffic started picking up—coincidentally, monetizing a blog became a topic of interest online. At that time, I was entering business school, the perfect opportunity to test out strategies on my burgeoning venture. By the time I graduated, blogging had become my full-time job. While my classmates were busy interviewing for entry-level positions, I was styling photo shoots and collaborating with international brands.
Most entrepreneurs-at-heart start their careers in the corporate world before transitioning into their own endeavour, but I had accidentally found myself doing exactly the opposite. In fact, this side hustle is largely what kick-started my career as an editor. Thinking of dipping your toes in a passion project? Here is some advice to my younger self—what I wish I had known then and what I’ve learned along the way.