If you somehow managed to make it through 2014 without hearing about Tulum, we applaud you. For the rest of us, the popularity of the not-so-under-the-radar locale was hard to ignore, as it became the indisputably most Instagrammed vacation spot amongst influencers in the lifestyle genre. If you didn’t get married in Tulum this year, you honeymooned there, or made it the backdrop for an impromptu girl’s trip or couple’s weekend, and, of course, an excuse to sip from a coconut and make your social network really jealous.
Indeed, 2014 was Tulum’s year, so before a new year kicks off, we wanted to explore what might be the next big destination spot amongst bloggers, editors, and tastemakers. We spoke to Valerie Chen, associate travel editor for TravelAge West and author of trend scouting travel and lifestyle blog Lily on Fillmore, for her prediction on what 2015’s match for Tulum will be. Keep scrolling to find out her surprising pick—as well as what to eat, where to stay, and what to do there—so you can plan an epic trip this year before everyone else does, too!