IKEA's New Spring Line Is Basically the Opposite of IKEA (and We Love It)
Another day, another spring 2018 IKEA launch. While we've already previewed the massive new catalog as well as the limited-edition Hjärtelig collection, we've just caught wind of IKEA's new April 2018 offerings via press release. Designed to help customers "reconnect with the senses," the launch aims to bring nature indoors, and vice versa. "The materials are natural, the colors are warm and earthy, the patterns are ethnic," reads the release. "It's about embracing an imperfect style that makes room for nature and relaxation." In other words, it looks more like what you'd expect from an eclectic retailer like Anthropologie or World Market rather than the traditionally sleek and minimalist IKEA.
All of the products were created using natural, organic materials from the resources at their disposal; each one works toward IKEA's greater goal of taking better care of the planet's resources. For example, all new mattresses and bedding were made with linen and organic cotton, table legs are made from rubberwood from responsibly managed forests, and the new Videbäk rugs were created in organized weaving centers in Bangladesh and India with good working conditions, fair wages, stable work, and care for the environment. Preview a few of our favorite looks below, and check IKEA's website on April 1 to shop the new offerings.