IKEA is famous for its reasonably priced, Scandinavian-inspired furniture, award-winning meatballs, and its somewhat anxiety-provoking warehouse-style stores. But thanks to the company's desire to keep up with the evolving online landscape, you'll soon be able to buy all the Frakta bags, storage solutions, and Swedish meatball sauce you want without stepping foot into an IKEA store.
While the internet is abuzz about a possible partnership with Amazon, IKEA Group Chief Executive Torbjorn Loof hasn't divulged any specifics just yet. "On digital platforms, we only sell our products through our own website, and there we also see that the competitive landscape is changing," Loof said in a statement. "I leave unsaid on which (platforms), but we will test and pilot [in 2018], to see 'what does this mean, what does digital shopping look like in future and what do digital shopping centers mean?'"
Of course, you can currently buy some IKEA products on Amazon through third-party retailers, but the world's largest furniture brand has yet to bring its entire inventory to another online store. With that said, Reuters' initial report certainly has our hopes up. "The move means IKEA's customers may soon be able to buy its flat-pack furniture and other home furnishings through the likes of Amazon, which has said it plans to venture into furniture, or Chinese rival Alibaba," it wrote earlier today. We hope they've guessed right!
Stay tuned for more on IKEA's digital expansion plans, and tell us, which online retailer do you want IKEA to partner with?