If IKEA's recent acquisition is any indication, the Swedish home goods company is well aware of how annoying its furniture is to assemble. As Recode reports, IKEA has bought TaskRabbit in an effort to provide a formalized installation service to its many loyal customers (similar to Amazon's home services marketplace). In other words, you no longer have to spend an entire Saturday assembling your 200-piece IKEA dresser.
The iconic furniture company already has a TaskRabbit partnership in the UK—the service offers fixed pricing for pickup, delivery, and assembly of IKEA products. So far, in the U.S., TaskRabbit only offers "IKEA assembly" to customers in New York City.
The move marks one of IKEA's first official forays into the on-demand digital space—a smart move for a retailer with notoriously finicky furniture. "The purchase of TaskRabbit was fueled by IKEA's need to bolster its digital customer service capabilities to better compete with rivals like Amazon, which has stepped up its home goods and installation offerings," clarifies Recode. We can't thank good old-fashioned company competition enough.
Next up: This may be the most genius IKEA product ever (and it starts at just $4).