Sag Harbor has a mind of its own. Situated north of the main Hamptons thoroughfare, it self-identifies as the "un-Hamptons"—a place where low-key is the secret code word and over-the-top exhibitions of wealth are frowned upon (unless you look at the boats moored in the harbor).
And yet nestled right off Main Street in this oft-overlooked nabe is a veritable design mecca with some of the best décor stores in the country. Together, businesses like JANGEORGe, Monc XIII, and Bloom have curated some of the most sought-after furniture designs and antiques—and this year, a newcomer is joining the tribe. Jayson Home, the beloved Chicago home décor store known for its masculine, well-traveled aesthetic, has opened shop in Sag Harbor for the summer, bringing even more quality and diversity to this already booming design destination. The store is making waves in the local community—passersby have already adopted the layered Moroccan pillow benches outside as they sit with their kids, their dogs, their morning coffee, or their afternoon ice cream.
We chatted with the company's creative design team, Devin Kirk and Caroline Scheeler, to get the scoop on the new Hamptons outpost. Get ready for some serious eye candy.
Separated into three rooms, the whole space is set in a 18th-century building that originally housed a whaling and shipping supply store. "We found that the light quality in each space lent itself to a unique story," says Scheeler.
"The front room is the welcoming room. A sun filled entry plays instantly off of the very old cavernesque feel of the space." The space is filled with entertaining, and gift goods—perfect for the hostess on the run. "Vintage and antique furniture and bibelot mingle with candles, entertaining pieces, and books," she says.
The next room is lovingly dubbed the "beach room," offering up Jayson Home's interpretation of coastal. "Light and white woods juxtapose against piles of textiles from Africa, Morocco, and Bali," says Scheeler. "This aesthetic feels more full-time hippie-surfer-chic rather than all-white summer home."
"We really wanted people to be transformed into our Jayson Home world," says Kirk. "A lot of people know us from our website, but shopping on our store can be a completely different experience—very tactile and layered. It's a shopping experience that can be really fun, like the way your heart races when you're at a great flea market. There's a lot to take in, lots of inspiration, and hopefully a few treasures to find along the way."
"The largest room in the back is definitely where we go all-out drama," explains Scheeler. The walls are painted a dark Russian blue, and the vibe reads more private club than beach house. "This is not what most would think of as beach decor," she says. "This look is probably what most would consider our signature look. Chic, but hardly stuffy. More Belgium or France than Suffolk County."
A deep caramel leather sofa and the brass and Lucite cocktail table steals the show. Antique carpets hang on the walls, and glowing alabaster hurricanes offer imaginings of decadent days gone by. "Someone said they can imagine Andy Warhol, Mick Jagger, and their crew hanging out here," jokes Scheeler.
"Our assistant buyer, Matt Carollo, had the enviable task of moving to Sag Harbor for the summer to run the store," explains Kirk, "and he has an awesome team working with him there. The priority is of course helping people. Whether you're buying a small hostess gift that needs to be wrapped or you're buying a house full of furniture, we really pride ourselves on the highest level of service for everyone."
More than once, Carollo has personally delivered things on foot to people who live down the street—and the store has merely been opened for three weeks. "Since things are selling fast out there, the team keeps the merchandise constantly moving to fill in gaps and keep things fresh," he says.
In a race against the clock to get the store opened before Memorial Day weekend, the team transformed the space in record time. "We filled containers from France and Morocco solely with this store as our muse," says Scheeler. "So many great finds arriving every week!" Kirk says to be especially thrilled with a 15-foot antique canoe arriving from France, while Scheeler loves the antique bar that's shaped like a boat. The team is already heading back to France in a few short weeks to score more one-of-a-kind finds for the store.
Why did this Chicago store chose to settle in this quiet Hamptons town? "Travel is at the core of our brand, so it made sense for us to go to a place filled with other travelers," says Kirk. "It’s a mix of beach and country, with strong city sensibilities. We are nomads at heart, so the idea of doing a pop-up was also really appealing."
To quickly furnish the space, the team grouped products into color stories, and things just naturally came together. "Grays, navy, and pale greens keeps things light as you enter the store," says Kirk. "We stuck to blue and white with natural woods in the beach room, and then mixed textured creams and browns with pops of brass in the way back for that clubby vibe. I would like to say we had a master plan, but we really just went with our gut."
The best part about this project for the small Chicago store, which has built a cult following online: "I just love seeing how excited people get who have followed us over the years but never been to our store," says Kirk. "They get so excited to be able to see and touch everything!"
For Scheeler, it's being able to create a store in a coastal locale that's not traditionally beachy. "It's the un-beach chic shop in town," she laughs. "There’s enough to appeal to the New York City dwellers, which inspires them to shop for both their city and beach homes."