Calling It—Every New York Cool Girl Will Shop at This New Décor Store


Courtesy of Jayson Home

New York City is never short on inspiring and unique shopping destinations, but we now have a new store to add to our décor arsenal: Jayson Home, the beloved Chicago décor store, opened its doors in mid-September on a cobblestoned corner of Greene Street in the heart of SoHo's shopping district. "That's a stone's throw from Apple and Louis Vuitton, smack dab in the middle of SoHo," says Devin Kirk, the brand's VP of merchandising. "We'd been plotting this project for years, so we had already visualized every detail. When it came time to go, we loaded up some trucks and got busy."

After a successful appearance on Sag Harbor's main street in the Hamptons last summer, Jayson Home, now a favorite of New Yorkers, is firmly rooted in the streets of Manhattan. "We have so many amazing customers in New York already, so this opening wasn't really a matter of if but when," explains Kirk. "And it was the logical next step after we had so much success in the Hamptons last summer." We chatted with him and Jayson Home's creative director, Caroline Scheeler, about their new store and future projects. With exciting new furniture designs in the pipeline for next year and a collection of candles on the way, this is not the last you'll hear of this décor powerhouse—and it's befitting: Their style perfectly embodies the trend we predict will be huge in 2018. Mark our words: This is where all the cool New York It girls will shop for décor.

Next up: Ulla Johnson's new Greenwich Village store is as chic as it gets.