The next billion-dollar idea out of Silicon Valley might have nothing to do with drone delivery, self-driving cars, or space tourism. Instead, it’s kale, celery, and beets that are about to be revolutionized. That’s because Juicero, the hottest start-up in the tech mecca, is set to debut this week. Described as the “Keurig for fresh juice,” the brainchild of Doug Evans has already raised a whopping $120 million from some major investors, including Google’s David Krane, who called Juicero “the most complicated business that I’ve ever funded.”
What’s so complicated about a glass of cold-pressed juice, you ask? Well, the sleek, easy-to-use countertop appliance will extract its high-quality juice from packets of 100 percent raw and organic produce. It’s an innovation that completely eliminates the time-consuming prep work and maintenance that normally goes hand-in-hand with home juicing.
Also impressive is the infrastructure that’s been built around the juicer. Juicero comes equipped with a smartphone app that will track which juices are most popular and recommend recipes accordingly. The packs themselves will come from a massive food processing plant, where workers will triple wash, chop, mix, and pack the high-quality (read: organic) produce.
With such a complex ecosystem, a glass of Juicero’s high-end cold-pressed juice won’t come cheap. The juice packs themselves will retail between $4 and $10 dollars, while the machine will go for $700. The steep price point may dissuade non–health fanatics from splurging, but it’s an appealing product for women on-the-go. The juice revolution starts when Juicero is rolled out in California this week, and nationwide in the very near future.
Can't wait for the Juicero? Shop the items below for your next smoothie.