How a Fine-Dining Pastry Chef Started a Farm-to-Table Cannabis Company

Updated 11/21/18

You spent your 20s working toward building your dream career, but now that you’re in your 30s, what do you do when you’ve, well, changed your mind? Or maybe you never quite figured it out, and you’re now ready to commit to something you’re passionate about, whether it’s a job, a city, or just a new way of life. To celebrate the career changes that can come at any age, we’re debuting a new series, Second Life. Each week, we’ll hear from women who got over their doubts and fears and made the biggest changes of their lives.

Second Life: Jewel Zimmer founder of Juna
Courtesy of Juna

Before Jewel Zimmer founded Juna, a boutique cannabis company based in northern California, she was a fine dining pastry chef working in the kitchens of renowned restaurants such as La Folie in San Fransisco and CityZen in Washington, D.C. While the transition from a pastry chef to an entrepreneur in the cannabis industry might seem like a surprising one, it's her background in the kitchen that helps set her inspired line of tinctures apart from the other CBD and THC products on the shelf.

Zimmer brings the same mindful farm-to-table approach to crafting Juna's products that she did to preparing fine desserts. "Because of my culinary background, I understand the power of the source; it's paramount," the entrepreneur tells MyDomaine. "Any good product starts with the raw ingredients, and we here at Juna essentially become partners of sorts with nature, farmers, and science," she explains. "Living in northern California is fortuitous, as we have access to some of the best sun-grown cannabis flower in the world."

In this installment of Second Life, the founder of Juna reveals how she made the transition from being a fine dining pastry chef to founding a farm-to-table cannabis company, including developing a relationship with the controversial plant, combating stigmas and stereotypes surrounding the compound, and pushing past the fear of change to follow her own path.

Juna CBD oil
Courtesy of Juna

Tell us about your first career path.

I was a fine dining pastry chef. I moved to San Francisco in the late '90s via a job offer at La Folie straight out of culinary school. It was the dot-com boom, and chefs were being looked at in a way that they had never been before—like celebrities almost.

In my first few months of working there, I cooked for Ruth Reichl, editor at Gourmet, and I made a birthday cake for Julia Child. My introduction to the world of fine dining helped shape the way I thought not only food but everything I involved myself in—with immense sensitivity and nuance.

There was a moment a couple years into my career where I stepped away from the food world and worked at International Orange Spa. It was when I was there that I studied shiatsu massage and Chinese herbs. I began to gain a strong affinity to beauty and wellness, and I was able to work alongside some amazing women such as Julie Elliott, the founder and creatrix of In Fiore, who inspires me to this day.

I actually thought I was going to pivot into the beauty and wellness space permanently until I was offered an opportunity to be Eric Ziebold's pastry chef in Washington, D.C. He had been the chef de cuisine at the French Laundry for many years, and I knew the opportunity was one I should not let slip.

Juna CBD oil formulation
Courtesy of Juna

How did you make the transition from cooking as a fine-dining pastry chef to starting a cannabis company?

After I left the restaurant world, I launched a chocolate collection called Cocoa Absolute. Absolute, because I extracted the purest form of cacao's botanical actives and then infused them back into the chocolate.

This included cacao's naturally occurring mood enhancers, polyphenol antioxidants, and anandamide, the feel-good (or Sanskrit translation "bliss") molecule found in chocolate that gives the feeling of euphoria. Coincidentally, I have come to find out that anandamide is a cannabinoid.

I had a cult following and sold from here to Japan at small boutiques and larger outlets such as Barneys New York, Neiman Marcus, and Dean and Deluca. Cocoa Absolute was one of the first foods to enter into the beauty/adaptogen category, and this was back in 2009.

Juna Nude $75
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Tell us about your current career path and business.

I am the founder of Juna, a cannabis and hemp company based in San Francisco. It's very much a continuation of what I was doing with chocolate—extracting all of the benefits and botanical actives from the plant and creating approachable formulas for people to microdose within the form of drops or, sublingually, tinctures.

We have been able to take away stigmas and stereotypes and offer formulas such as Jade, a serene, leisurely, cinematic oil in a microdose formula. You don't have to worry about outdated names, such as train wreck or sour diesel, and wonder how much to take, or how you might feel.

We took the guessing out and have curated very specific formulas with specific experience profiles—they have a sense of sophistication and savoir-faire. We third-party lab test every batch and offer precise dosing to eliminate any apprehension around consistency. The amazing thing about using cannabis is that whether you take it for wellness or pleasure, you get the benefits of both. 

The line of Juna CBD oils
Courtesy of Juna

What triggered your need for change?

The universe was constantly sending people my way asking me to infuse cannabis into chocolate for them. I always said no until my husband reminded me to recognize how many times this opportunity had presented itself and asked why I was so adverse. The truth was that I wasn't adverse necessarily; I just didn't have a connection to the plant.

There was a moment when I "gave in" and said, "Okay, the next time I am approached to consult, I'll consider it." As soon as I opened that portal, the conversation pivoted, and I was talking with chemists, doctors, neuroscientists, and farmers and learning so much about this plant. It was actually emotional for me. I was humbled by its intelligence and sophistication.

I literally fell in love with the plant. I thought to myself, If I don't know how amazing this plant is, how many of my friends and contemporaries don't know? And it became sort of my purpose to introduce this plant in microdoses from a food, beauty, and wellness perspective.

Juna Jade $75
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How did you move past the fear of change to pursue your passion?

For me there was no choice; it was really a force. The biggest fear was not pursuing.

What are some mistakes you made along the way that ended up helping your success?

Not listening to my intuition. I was constantly working from a place of what I thought I should do to grow in my career versus what I had the desire to do.

What do you love most about your current role and why?

Because cannabis has just been legalized, I live in uncharted territory. I truly get to create the path I walk and be an influencer and an educator for the plant. It's an amazing perspective.

Jewel Zimmer founder of Juna
Courtesy of Juna

When you look back and reflect on your previous career do you have any regrets? Or are you still really happy with your decision?

When I look back on everything I have taken part of in my life, and all the people I have encountered along the way, I realize they have all lead me to this moment in time. The dots really do all connect.

What advice do you have for other women who want to take a leap but fear the change?

Fear is usually the unknown and magic lives in the unknown. Believe in yourself and all the energy that surrounds you—there are only experiences to be gained.

Anything else you'd like to add?

Cannabis is a female plant and has an affinity for women like nothing I have ever experienced before. There is still so much mystery to uncover.

Juna Gold $75
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For more inspiring stories from successful women who've made major career changes, tune into MyDomaine's Second Life podcast.

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