In episode of nine of Offline, host Alison Rice sits down with leading brand and marketing strategist, Kelly Müller. Founder and director of K.M.C. Consulting, you might recognise her handiwork: ModelCo, Stylerunner and P.E. Nation, along with niche brands making headway including contemporary womenswear brand Kacey Devlin, and daywear label Assembly. In this episode we learn how, after becoming a mother, Kelly redefined “success” by putting her young family first. Her journey to understanding self includes a move to dreamy Byron Bay, a modern family archetype and daily trips to the beach.
“It’s still our job, not just on Instagram but in general, to be able to make these [young] girls feel worthy. I think that’s still our role.”