Goop's CEO Says Success Requires One Word

In honor of our co-founders Hillary Kerr and Katherine Power’s upcoming book, The Career Code: Must-Know Rules for a Strategic, Stylish, and Self-Made Career ($13), we’re kicking off an interview series featuring 17 questions (to parallel the book’s 17 chapters) about the work lives of inspirational female leaders who are at the top of their fields. We last spoke with Bumble CEO Whitney Wolfe on altering the digital landscape of modern dating. Next up is Goop’s powerhouse CEO, Lisa Gersh. 

Truthfully, 2008 was a different time—an age when if you wanted to know where to get a good facial in San Francisco, you might have tapped your most cultured jet-setter friend. Gwyneth Paltrow changed all that when she asked Christy Turlington just that question. From there, Paltrow flipped her A-list personal Rolodex into a weekly newsletter punctuated with the crème de la crème of personal recommendations. Goop launched as a haven for vouched-for amenities and lifestyle hacks, but it was the subject of our interview, CEO Lisa Gersh, who scaled the now fully shoppable brand into an entirely different animal.

A successful lawyer turned exec, Gersh is well deserving of words like “dynamo” and “powerhouse” considering her incredible résumé. As the co-founder, president, and COO of Oxygen, she engineered the sale of the network to NBC in 2007 for a cool $925 million, moving on to serve as president of strategic initiatives at NBCUniversal. In 2008, she took up as CEO of Martha Stewart Living before being tapped by Paltrow to helm Goop in 2014.

As Goop’s chief of command, she’s overseen the launch of Goop’s first products to market, Goop Skincare, along with the brand’s forthcoming debut fashion line. Her visionary leadership catapulted the e-commerce and digital media startup into a full-fledged lifestyle juggernaut, diversifying the site’s opportunities and elevating it into the reputable multifaceted platform it is today. If anyone has a finger on the pulse of the finer things in life, it’s Gersh. We can’t wait to let you in on her wisdom and expertise. From gracefully navigating male-dominated fields to her daily evening ritual, these are some gems from the insider’s brilliant mind.