This Insanely Cool Loft Is What Downtown Dreams Are Made Of

While we love a traditional interior and adore a modern space, there's one style we keep coming back to: the downtown loft. Think open-plan living rooms, exposed-brick walls, structural elements, and industrial vibes, often all in the one room. If you steer toward this vibe at home, too, you'll swoon over this factory flip in the hip arts district of downtown Los Angeles.

The old ketchup warehouse was built in 1927 before being converted into lofts. Portland-based interior designer Max Humphrey gave the historic one-bedroom a "prepclectic" makeover with pops of plaid layered among vintage one-offs and rare finds. This is Humphrey's signature. In fact, he tells us his entire design philosophy (which he describes as Pacific Northwest Americana) is based on the quote "Style is knowing who you are, what you want to say, and not giving a damn." He explains: "Design-wise, it's all about the mix for me. I like mixing styles, decades, materials, metal finishes, new and old, cheap with expensive. My favorite room has a lived-in look with loads of art on the walls and books on the shelves."

However you want to explain it, this loft is right up our alley, and we know you'll love it too. Take the tour with added style notes from Humphrey about his interior choices and challenges throughout the process. We guarantee you'll be pinning every shot.