Step Inside L.A.'s First Pregnancy, Parenting, and Reproductive Wellness Hub

Erica Chidi Cohen and Quinn Lundberg noticed a void in the market for women, expecting parents, and new families to find helpful resources, guidance, and an inclusive community. For that reason, they founded Loom—L.A.'s first pregnancy, parenting, and reproductive wellness hub—to create a supportive community space for new and expecting parents. Cohen and Lundberg designed a curriculum, services, and events to guide members through reproductive pathways, including considering, expecting, parenting, and loss. Within the space, they seek to demystify the experience with zero-judgment guidance and foster an authentic conversation about reproductive health, pregnancy, parenting (single, step, and choice), adoption, as well as non-birth outcomes such as miscarriage and abortion. 

To create a soothing, airy oasis that evokes light, comfort, and peace, Cohen and Lundberg called upon interior designers and founders of Wall for Apricots, Katy Burgess and Brady Cunningham, to take on the task of transforming a stripped-down space into a welcoming haven. "We had the opportunity to start from a truly blank canvas," the designers recount, explaining that their primary goal was flexibility. "We wanted to celebrate the unpredictability of pregnancy and parenting, and create a space that could adapt to the needs of the Loom community." They sought to achieve a balance between elevated and still baby-friendly, and to create warmth and intimacy despite the sprawling footprint of the space. Below, the designers welcome us to step inside the new wellness hub as they walk us through their creative process.