With the rise of technology, the human element has been slowly evaporating from many crafts and professions that once relied on the subtle nuances and deft touch that only people could provide.
That’s why it’s with restrained enthusiasm that we introduce you to Mark Maker, a logo generator from the Emblemmatic project. While it may seem like nothing more than a fun toy at the outset, Mark Maker also invokes uncomfortable visions of a future run by machines.
All you have to do is enter the name of your start-up, and Mark Maker will produce a handful of logo designs using different colors, fonts, symbols, and styles. The funny thing is, the logos are not only not bad, they’re actually quite good. And, the more you like the options provided, the more tailored to your preferences the logos become.
Once you’ve settled on your preferred logo, Mark Maker allows you to fine-tune it until you’ve reached a final product.
Perhaps the most troubling aspect of Mark Maker is how it generates its logos. While designers draw on imagination and inspiration for their creations, Mark Maker relies on an algorithm that combines a font and a shape, a restriction that leaves no room for unexpected artistic flourishes.
While it’s still just a prototype, the larger Mark Maker’s typeface and icon catalogues become, the more diverse its designs will be. How long until start-ups looking to save a buck opt for options like Mark Maker instead of paying for a skilled designer?
Planning to start a company? Flip through this entrepreneur’s must-have, The Founder's Dilemmas. And, tell us: Do you think Mark Maker will completely phase out the need for graphic designers?