Have you heard of the ice bucket challenge? Basically, it's a thing that people are doing on the Internet right now. Someone pours a big bucket of ice water on themselves and throws two or three other people under the bus to do the same -- on video. If the challenged don't pour ice water on their own heads within a day, they have to donate $100 to a charity of the challenger's choice. After being challenged by golfer Greg Norman, Today Show host Matt Lauer challenged homemaking queen Martha Stewart, and today she took the bait. Now she's passed the viral ice bucket challenge onto "three domestic goddesses": Gwyneth Paltrow, Blake Lively, and Ellen DeGeneres. "So now they have to do the same thing that I'm doing, and I'm sure they'll do it very stylishly." Knowing these generous ladies, we're sure they'll also make a donation to charity, too. Watch the video to see Martha in all her icy glory.