This Is the Most Popular Design Style in Your State

modern farmhouse style living room with white sofa and iron accents

Courtesy of Modsy

Have you ever wondered how much decorating trends vary depending on where one lives? Sure, we’ve noticed that many West Coasters prefer a California casual vibe while New England residents often stick with classic pieces. However, according to a survey by online interior design service Modsy, there are five major design styles that prevail across the nation, which we’ve explored in further detail below. Read on to find if your personal aesthetic is reflective of other households in your state. 

Modsy analyzed Google searches from across the United States and identified that Americans were either searching farmhouse, modern, coastal, country, or rustic interior design styles.

Farmhouse décor was by far the most popular of the bunch, prevailing in 26 states—due to the influence of Chip and Joanna Gaines’s Fixer Upper, perhaps? You’ve seen the style take shape through the Gaines’s Hearth and Hand line for Target, which offers everything from faux eucalyptus stems to wooden furniture and black-and-white checked pillows.

So, which states find farmhouse style the most appealing? Alabama, Arkansas, Georgia, Idaho, Iowa, Kansas, Kentucky, Louisiana, Maine, Michigan, Mississippi, Missouri, Montana, Nebraska, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, South Dakota, Tennessee, Utah, West Virginia, Wisconsin, and Wyoming.

The next most common style was modern décor—think anything CB2 or Anthropologie, both of which are home to all things brass and velvet, along with plenty of art deco-style pieces. This style is preferred by residents of Arizona, California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Nevada, New Jersey, New York, Texas, Vermont, and Washington.

Coastal décor seems to have experienced a major resurgence in recent years, with an increased selection of wicker and rattan products on the market. Customers flock to companies such as Serena & Lily to incorporate this laid-back yet cohesive look into their own homes.

However, the only states in which coastal style was most popular were Delaware, Florida, and Rhode Island—all of which, unsurprisingly, are near the ocean.

Country décor, which, admittedly often overlaps with farmhouse but can be considered a bit more traditional, was also only represented in three states. However, the geographic pattern here was more random, with North Dakota, Indiana, and New Hampshire favoring the style. 

And the only state where rustic décor was number one? New Mexico. Rustic and industrial styles often overlap, so you can expect to see plenty of pipe wall shelves and reclaimed wood headboards in the Land of Enchantment. This look had a major moment a few years ago, but we’ve started to see it fade in favor of more transitional spaces, which frequently combine elements of both farmhouse and modern design.

We wonder if soon, transitional décor will become a category of its own, due to the emphasis on mixing modern finds with classic elements.