Back in 1997, it was the wave of the future. Now, social media is an integral part of the modern zeitgeist and is, arguably, the 20th Century's best invention yet. And we have social media to thank for enabling inspiring interior design projects to be so readily shared with the world.
Pinterest, for one, has entirely changed the home furnishings playing field—and the platform is also where we at MyDomaine's HQ find much of our own inspiration. Judging by Pinterest's 250 million monthly users, we obviously aren't the only ones pinning away. One home tour, in particular—a feature on an NYC bachelor's loft decorated by interior designer Jesse Turek—has been crazy popular on the platform. First published back in February of 2017, this tour continues to be one of our most repinned articles—with nearly 10,000 saves to date.
So what is it about this duplex apartment that makes pinning it oh so alluring? Perhaps it's the perennially cool industrial-loft vibe, its location in the tony NoHo (aka north of Houston Street) neighborhood of Manhattan, and the sophisticated (yet functional) home furnishings found throughout the space.
Turek was tasked with creating a refined yet functional space where the homeowner (a bachelor) could screen baseball games and entertain dinner guests. Exposed brick is the hallmark of any urban-industrial loft space. Here, the wall adds texture and interest (and pairs well with an airy spiral staircase) while naturally drawing the eye up toward the loft's super-high ceilings.
Turek wisely incorporated "colder," resilient (and typically industrial) materials such as marble (the coffee table), plastic (the shell chairs), glass (the accent table), ceramic and concrete (decorative items), and steel (the staircase and narrow shelf)—and balanced it with the "warmth" of a low-slung linen couch and a bright, overdyed silk rug.
Hanging a bike on the wall, while practical and space-saving, breaks up the wall's expanse in a pleasingly unorthodox way. Its "hardness," too, is softened thanks to a cleverly situated, hard-to-kill pothos. (Whether the plant was added for photo styling or the bike frame is actually its permanent home, no matter.) A slender bookcase makes clever use of an awkward bump-out and looks custom-made for the space.
Three of the homeowner's prized artworks hang above a midcentury-style credenza-cum-dry-bar, proving that greater visual impact can be achieved by grouping like items. Greenery, too, softens an industrial vibe's hard edges.
The dining area is furnished with a dark, reclaimed wood dining table that looks as if it came straight off a 1940s factory floor. Bench seating is composed of rough, reclaimed wood with unexpected acid-yellow frames that stabilize. The homeowner's cache of baseball memorabilia was also a consideration; to the right, authentic seats hailing from the original Yankee Stadium provide extra chairs in a pinch while being art objects on their own.
Downstairs, the industrial vibe is a bit more subdued, but upstairs, says Turek, "the bedroom is a little more cheerful and daring, with bright pops of yellow." In spite of the plain white walls, the designer relied on color, texture, and pattern to zhuzh the industrial space. Natural cowhide-covered benches and a real zebra hide rug are masculine elements that help to further draw the eye around the room. A Moroccan sabra silk rug is cleverly draped over the foot of the bed, which introduces yet another compelling pattern and makes for a whimsical stylistic touch. And who knew that bold, blue nightstands would pair so well with the yellow elements?
Shop The Look
As Turek has demonstrated, industrial style isn't just about channeling warehouse vibes via reclaimed-wood tables, metal light fixtures, and beat-up leather everything. We sourced 15 products directly from the designer's NoHo project, proving that industrial style is more about utilizing color and texture than totally recreating a factory setting. So it's totally possible to achieve Turek's look, even if you don't live in a Manhattan loft apartment.
Angular Table Lamp
A leggy table lamp such as this resembles the ever-popular tripod floor lamps typically chosen to light industrial homes. This one is a fun departure, with its linen shade and modern design.
When it first hit the scene in 1979, Restoration Hardware (now rebranded as RH) was all about providing industrial- and vintage-looking furnishings one couldn't otherwise find without traipsing the country or looting the dilapidated Victorian next door. The store is still a solid bet for industrial-leaning goods like this minimalist, low-slung linen sofa that works super-well in high-ceilinged spaces.
Designed by Charles and Ray Eames for Herman Miller, this iconic molded-plastic chair comes in several iterations (a rocker, an armless version, and a bar and counter stool; all with metal or wooden-dowel legs) and 13 colors, besides white.
West Elm's whole business plan seems modeled around knocking off midcentury modern furniture and home decor. No matter: Its semi-affordable design-forward offerings obviously appeal to the masses, and midcentury-style pieces like this modernist buffet are a nice, warm contrast to a stark industrial space.
While you don't need a bike to generate industrial vibes, Turek's decision to hang one on the wall was certainly impactful. Consider a new or vintage 10-speed as a statement-making piece of wall art—or a new mode of transport.
The glossy sheen and particularly bright colors of lacquered pieces electrify neutral environments and contrast well with the honed, worn patina typically shrouding authentically industrial spaces.
Fiberglass isn't made just for airplanes, boats, or sports cars: This planter has midcentury appeal and its curved shape balances out hard edges.
Stackable Dining Chairs
Café-style chairs (like this powder-coated steel version) work well in industrial spaces—they're resilient, stackable, and ultra-versatile. This one comes in eight other colors, too.
The homeowner is a baseball fan who owns rare memorabilia he sought to showcase. His stadium seats from the original Yankee Stadium fit right in.
Industrial-Style Coffee Table
Slim-lined and understated, this marble-top coffee table features a welded metal frame that's completely in line with the industrial aesthetic.
Vintage overdyed rugs like this beget weathered beauty and show interesting variations in color, tone, and print. Items with patina are must-haves in any industrial setting.
Benches made of fire-cured reclaimed-wood with orange distressed-metal "legs" fit perfectly around the home's factory dining table. Consider adding these to a more modern dining table even, to bring in some industrial flair.
A narrow, powder-coated steel shelf was just what the doctor ordered to turn an awkward soffit into a storage opportunity in Turek's project. Consider this version—in perhaps another height or bolder color—to easily multiply storage options within your own industrial-style space.
Its recycled-steel frame is hand-welded, showing slight variations in texture, and its dark walnut-wood panels will naturally lighten with age.