The 6 Best New Décor Brands We've Recently Discovered

Updated 06/15/18
New Décor Brands

Though we love our affordable go-to sources for home décor and furniture, there’s something so thrilling about discovering a new décor brand or online shop with fresh merchandise you haven’t seen before. Bringing home an object or piece of furniture that you know you'll never find in anyone else's home is oddly satisfying. Not to mention, it adds a unique personal touch to a space.

Recently, we've come across a few such gems featuring stylish items at reasonable price points. From handcrafted pottery to unique textiles to the basics your home needs, these new décor brands are our latest obsessions. Don't only default to IKEA next time you're shopping for home décor. We're convinced you'll find something unique that you love by browsing these new décor brands.

Allem Studio

Founded by Lovisa Shergill and Mitali Seth, Allem Studio seeks to bridge the gap between modern and globally influenced design. Bold colors, striking patterns, and thoughtful accents cover this line of textiles and accents. We’re particularly fond of its embellished line of “glam pillows.”

Allem Studio Chlow Lumbar Pillow $165
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Allem Studio Adelina Quilt $435
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Allem Studio Turtles Runner $45
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Snowe

Snowe features home basics perfect for the young decorator just starting out. Classic dishware, glassware, bedding, and towels sold in smart sets mean Snowe is the ultimate new destination for stocking your pad.

Snowe The Flatware Setting $180
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Snowe The Starter Sleep Set $640
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Snowe The Flute $40
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ED

Created by design lover Ellen DeGeneres, this line of classic linens, bar accessories, and entertaining essentials features rustic items with a handmade feel. We recently sat down with DeGeneres to discuss her new venture, which was inspired by her love for animals, interiors, and nature.

ED Ellen DeGeneres Alta Oblong Breakfast Pillow $50
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ED Ellen DeGeneres Crafted By Royal Doulton Brushed Glaze 16-Piece Dinnerware Set $100
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ED Ellen DeGeneres Crafted by Royal Doulton Jug $30
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Hem

Headquartered in Berlin, this contemporary home brand is perfect for design-forward basics and accents. Its designs are simple, unique to Hem, and built to last. We especially appreciate its custom options.

Hem Minimal Vase by Rudolph Schelling Webermann $29
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Hem Stripe Rug by Arthur Arbesser $1399
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Hem Hide Pedestal by Karoline Fesser $349
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Willful

Founded by an interior designer, this line of wooden serving tools and entertaining accessories features bright accents and unique designs. We love the fun, design-forward approach the line’s creator Araya Jensen brings to her unique, modern but organic creations.

Willful Lana Woven Wool Shag Throw Pillow $160 $80
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Willful Taper Candle Holder $19
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Willful Libni Woven Wool Runner $315
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Huset

If you’re a fan of Scandinavian and Danish design, you’ll love Huset’s curated collection of furniture, textiles, and accessories. Huset, which means “the house” in Swedish, Danish and Norwegian, features items from over 60 designers, and bi-yearly trips from  Venice Beach back to Scandinavia mean the brand is always offering pieces on the cutting edge.

Huset Brita Sweden Cushion $69
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Huset House of Rym Ottoman $140
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Huset Muuto Visu Chair $419
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Next up: 11 cool online décor shops where It girls go to decorate their homes.

This story was originally published on August 4, 2015, and has since been updated.

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