While most look forward to New York Fashion Week to spy next season's trends, our interest in the biannual event doesn't involve the runway. As thousands of editors, models, and tastemakers flood into Manhattan, our eyes are on where they choose to stay. After all, they're influencers with impeccable style and a knack for knowing the next big thing, meaning the boutique hotels they choose as their home base during Fashion Week are hot spots to know.
This year, Public Hotel was perhaps the most popular choice in Manhattan. The Lower East Side hotel is ideally positioned a short cab ride away from many shows, and floor-to-ceiling glass windows flood the room with light, making it ideal for fittings (and the odd Instagram shot). Not all accommodations were five-star, though. Many bloggers opted for Airbnb in the West Village and Greenwich Village, while a few stayed at Freehand Hotel, an affordable option in the Flatiron District.
Planning a trip to NYC? Make like the guests at New York Fashion Week and stay at one of these stylish boutique hotels—and don't forget to pack these in your bag.
Ian Schreger's Public Hotel opened late 2017, and the buzz hasn't subsided. The 367-room hotel is located in Manhattan's Lower East Side close to some of New York's top bars, restaurants, and nightlife spots. You hardly need to leave the hotel to make the most of your time in the city, though. Public Hotel is home to a destination restaurant by legendary Jean-Georges Vongerichten, a rooftop bar with some of the best views of downtown, and a performance space that pulses late into the night. The rooms are decently sized with cement and blonde-wood accents, adhering to the property's minimalist aesthetic.
It's hardly surprising that 11 Howard is popular during New York Fashion Week. The hotel is ideally located in SoHo, right in the heart of the shopping district so editors can drop by boutiques to pick up last-minute items. It's also steps from the Glossier flagship (just saying). This month, the hotel is hosting NYFW events, including pop-up shops at The Library. And don't forget to book a session at Higher Dose, the onsite infrared sauna.
Yes, you probably recognize The Ludlow from Instagram. It's home to those black-and-white tile bathrooms—the one guests love to Instagram during their stay. Though the rest of the suite receives less attention, it's impeccably designed, too. There's a lot to do in and around the hotel: Enjoy a meal at the acclaimed restaurant, Dirty French, have a cocktail in the vine-covered courtyard, and don't miss a visit to Katz's Delicatessen down the road. The iconic pastrami on rye is a must.
FREEHAND NEW YORK
A relative newcomer to the Manhattan hotel scene, Freehand New York has quickly risen up the ranks thanks to its stunning interiors by Roman and Williams. The reasonably priced hotel offers a wide range of lodging options, including bunks for those traveling in groups. Located in the Flatiron District, it's also a mecca for those living in the city. Visit the hotel's bar, Broken Shaker, after 5 p.m. on Friday and you'll find a queue that stretches out the door.
GRAMERCY PARK HOTEL
Prefer to stay somewhere a bit more opulent? Gramercy Park Hotel should top your list. The stunning hotel has impeccable design and an ever-changing roster of artwork from New York City artists like Andy Warhol and Keith Haring. When you're not lounging in your velvet ruby chaise lounge or curling up in a blue upholstered bed, head downstairs to Maialino, an Italian eatery serving traditional Roman cuisine.
THE MARLTON HOTEL
Hotels in exclusive Greenwich Village are few and far between, so The Marlton Hotel is a gem if that's where you want to be based. The discreet hotel is nestled close to Washington Square Park and boasts stunning design: Picture Apparatus lighting, leather Chesterfield sofas, and a roaring fireplace in the lobby.
THE BOWERY HOTEL
Centrally located in Bowery, close to the Lower East Side and East Village, this hotel offers plush rooms with regal décor. The rooms are reasonably sized by Manhattan standards, with the Bowery Queen room starting at 250 square feet. Expect posh marble bathrooms, velvet furniture, and great views of the city skyline from top-floor rooms.
Prefer to stay in the Meatpacking District during your trip to New York City? The Standard is perhaps the most famous option in the area, taking pride of place above the iconic High Line. Naturally the rooms all have spectacular views of the Hudson River as well as handy access to the stellar hotel rooftop and glam Boom Boom Room.
This post was originally published on September 10, 2018, and has since been updated.