Anyone who's ever tried to pick out a single shade of paint for a room in their home knows how much of a challenge this seemingly simple task can be. Even if you know what color you're interested in, it can feel like there are limitless options when it comes to finding the right hue. Thanks to technology, your possibilities for paint colors are basically endless.
Sherwin-Williams announced the launch of a new service on June 19, 2019, aimed at helping people discover a paint palette that's right for them, based on their personality. It's called ColorSnap Color ID, and it features eight personality-based color palettes carefully designed to make the paint selection process easier than ever.
"Everyone wants their home to feel personal, but when it comes to expressing themselves through paint color, making a decision can feel overwhelming—especially for less-experienced DIYers," Sue Wadden, director of color marketing for Sherwin-Williams notes in a press release. "Color ID helps these aspiring decorators confidently find the colors that move them, build a palette that feels personalized, and watch as their house transforms into a home," she continues.
To try the new service for yourself, visit a local Sherwin-Williams store or take a quiz online that prompts you to indicate design preferences when it comes to things like coffee tables, wall décor, and even how you might handle a scuff on the floor. Based on your answers, Color ID determines which of the eight new palettes is the best fit for you.
The palettes include the following: Creative, Dreamer, Enthusiast, Free Spirit, Minimalist, Naturalist, Nurturer, and Trendsetter. Each contains 16 colors selected by Sherwin-Williams experts. With a myriad of possible color combinations, the curated palettes allow you to express your individual personality through your home décor.
Keep scrolling to take a look at each of the eight color palettes, then head to Sherwin-Williams to take the personality test and find out which selection of paints is the best fit for you.
"The Creative is a unique and inventive seeker of possibilities," according to Sherwin-Williams. Their paint experts suspect that if this is your personality type, you'll connect with the blues, grays, and neutral colors included in this palette.
The paint brand describes the Dreamer as "calm, optimistic, and brimming with hope." They've brought this personality to life with a paint palette consisting of mostly neutral hues along with a few pops of pink and blue. The goal is "to encourage Dreamers to breathe deeply and enjoy the moment," according to Sherwin-Williams.
With a color palette of deep olive green, burgundy red, and mustard yellow, the team at Sherwin-Williams aims to reflect the passionate soul of the Enthusiast. They describe this personality type as someone who is open-minded and eagerly immerses themselves in everything they do.
"Free Spirits are unique and daring, walking to the beat of their own drum," according to Sherwin-Williams. In order to connect to this personality type's worldly nature, the paint pros have developed a palette featuring blues, greens, tans, and pinks.
For the Minimalist, Sherwin-Williams has created a palette comprised of light blues and understated neutrals. It was designed to help this personality type "make their home an uncluttered retreat in which they can relax and be themselves."
According to Sherwin-Williams, the Naturalist is someone who thrives in the outdoors. With this in mind, their color experts designed a paint palette of blues, greens, and yellows meant to bring the peaceful nature of the outdoors into your home.
"The Nurturer is compassionate and caring, making them a natural and openhearted host," Sherwin-Williams notes. For this personality type, the paint experts created a color palette using warm neutrals like beige and sage green for an inviting, calm environment.
In order to match the confidence of a Trendsetter, this color palette features bolder hues. Think trendy pinks and greens that only those who tend to be ahead of the next big thing would turn to for their interiors.