Sensing ingenuity and complexity for the year ahead, the Pantone Color Institute has carefully selected Ultra Violet 18-3838 as the Color of the Year for 2018. The color authority describes the moody shade as "complex and contemplative," evoking the "mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now," reads its official announcement.
When selecting the moody hue, Pantone drew inspiration from the night sky, the color's historical association with spirituality and mysticism, and the countercultural undertones evident in Ultra Violet. "Enigmatic purples have long been symbolic of counterculture, unconventionality, and artistic brilliance," it continues. "Nuanced and full of emotion, the depth of Ultra Violet symbolizes experimentation and nonconformity, spurring individuals to imagine their unique mark on the world and push boundaries through creative outlets." Pantone also selected the hue as a subtle homage to musical icons like Prince, David Bowie, and Jimi Hendrix, who all incorporated various shades of purple into their sartorial repertoires in an effort to express individuality and personality.
As far as the brand's somewhat offbeat or, as some would argue, impractical choice of the color, Vice President of the Pantone Color Institute Laurie Pressman offers her own personal interpretation. "The Pantone Color of the Year has come to mean so much more than 'what's trending' in the world of design; it's truly a reflection of what's needed in our world today."
What do you think of Pantone's selection for the Color of the Year 2018? Sound off in the comments below.