Inside Parachute's Stunning New Hotel With Major Cali-Cool Vibes

Updated 09/13/19
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If you've ever curled up in Parachute's ridiculously cozy linen sheets or wrapped yourself in its bathroom line, you'll be just as thrilled we were when we heard the Venice, California-based home brand is launching its own hotel. Designed by Scott Horne and Peter Dolkas (a MyDomaine favorite), the hotel concept evokes that irresistible Cali-cool vibe with custom home furnishings, locally sourced amenities, and inspired art throughout. And the best part: It's completely shoppable. 

But the true beauty of the Parachute Hotel lies in its elevated accessibility. Comfort was incredibly important to Parachute founder and CEO Ariel Kaye, who wanted the company's hotel guests to felt right at home. "I value the comfort of my home and prefer a smaller, more curated place to stay while traveling, and I see this trend emerging among today's travelers," she told MyDomaine. Ahead, Kaye explains her creative process, the design challenges, and inspiration behind the hotel.

Nicole LaMotte for Parachute

"I collaborated with our designer, Scott Horne (also responsible for the showroom store), on outfitting The Parachute Hotel with like-minded vendors, makers, and friends of the brand," she said. "Our goal was to create a casual, curated space with an overall sense of sophisticated neutrality and modern simplicity."

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Nicole LaMotte for Parachute

"When this location became available, I knew it was an opportunity I had to seize," Kaye revealed. "I saw its potential as a brand extension, but a lot of work had to be done in a short amount of time. No detail went overlooked—every inch of the space was thoughtfully considered."

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Nicole LaMotte for Parachute

"As with any new endeavor—whether it's a retail expansion, opening a hotel, or launching a new bedding or bath collection—there were many unexpected challenges and moving parts," she said. "I learned early on in my career that things usually take twice as long as I expect and are twice as hard to accomplish." 

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Nicole LaMotte for Parachute

"Perhaps the hardest part of the project (in the most literal sense of the word) was that The Parachute Hotel doesn't have an elevator," said Kaye. "There were a few large furniture deliveries that took the entire Parachute team to load into the hotel. Teamwork truly does make the dream work."

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Nicole LaMotte for Parachute

"I love the way Scott tied some of the more recognizable elements of the showroom store into the décor of the hotel," she said. "For example, the bedroom features a custom round mirror evoking the showroom store's round rose gold mirror. We wanted the space to tell the Parachute story and inspire a sense of discovery."

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Nicole LaMotte for Parachute

"The process has been incredibly inspiring," Kaye told us. "This was a massive undertaking, but the Parachute team came together and executed this project so successfully. We are all excited about the hotel's potential. When you dream big, good things can happen."

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Nicole LaMotte for Parachute

"Los Angeles can be an overwhelming place to visit without a strong guide, so our goal is for guests to experience the neighborhood in an authentic way," she said. "In addition to providing comfortable accommodations, we share guides to the best stores, restaurants, bars, and outdoor activities in Venice."

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Nicole LaMotte for Parachute

"Every aspect of The Parachute Hotel focuses, above all, on quality and craftsmanship; core tenets of the Parachute brand," she said. "So we created a space that would feel comfortable not only for a group of 30 but also for a couple looking to relax on vacation and enjoy Venice like locals. This is a really unique and immersive way to experience the Parachute lifestyle firsthand, and I know our customers are going to love it."

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Nicole LaMotte for Parachute

"We mixed timeless raw materials like wood, metal, and leather," she said. "Each piece was carefully considered, creating something utterly unique but at the same time familiar to the Parachute aesthetic."

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