Inside Parachute's Stunning New Hotel With Major Cali-Cool Vibes

If you've ever curled up in Parachute's ridiculously cozy linen sheets or wrapped yourself in its bathroom line, you'll be just as thrilled we were when we heard the Venice, California–based home brand was launching its own hotel. Designed by Scott Horne and Peter Dolkas (a MyDomaine favorite), the hotel concept evokes that irresistible Cali-cool vibe with custom home furnishings, locally sourced amenities, and inspired art throughout. And the best part: It's completely shoppable. 

But the true beauty of the Parachute Hotel lies in its elevated accessibility. Comfort was incredibly important to Parachute founder and CEO Ariel Kaye, who wanted the company's hotel guests to felt right at home. "I value the comfort of my home and prefer a smaller, more curated place to stay while traveling, and I see this trend emerging among today's travelers," she told MyDomaine. Ahead, Kaye explains her creative process, the design challenges, and inspiration behind the new hotel that opens today.